LOUISVILLE, Ky., April 11, 2011 /PRNewswire/ -- Woodford Reserve
bourbon is taking the traditional Kentucky Derby® cocktail, the
mint julep, to a new level by unveiling the world's most exclusive
mint julep cup. The Woodford Reserve $1,000 Mint Julep Cup Experience will feature the
most exotic ingredients in the world and a collection of 103
sterling silver mint julep cups designed by Tiffany & Co.
exclusively for Woodford Reserve. Proceeds from the cup sales will
benefit The Heart of a Horse Foundation.
(Photo: http://photos.prnewswire.com/prnh/20110411/CL80545 )
"Woodford Reserve is proud to partner with Tiffany & Co. to
bring horse racing fans the most well-crafted mint julep cup ever
to be sold," said Laura Petry,
Woodford Reserve brand manager. "Woodford Reserve has been
associated with the thoroughbred community since the brand's
beginning and through the sale of these cups, we look forward to
assisting The Heart of a Horse Foundation in their horse rescue
mission."
In addition to the 103 traditional cups, there will also be
three (3) "Prestige" cups available for auction. These sterling
silver cups feature a design around the base in 24 karat gold
vermeil originally used by Tiffany & Co. on a horse racing cup
created in 1876. Bidding on these extremely rare cups will start at
$2,000 each.
"Tiffany & Co. represents the highest standards of quality
and craftsmanship in silversmithing today and we are thrilled to
continue that heritage with the creation of these sterling silver
mint julep cups," said Susanne
Halmi, group director of Tiffany & Co. "It is an
honor to partner with Woodford Reserve for a second year while also
supporting the Heart of a Horse Foundation."
Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy a mint julep
featuring a unique set of ingredients from around the globe: ice
made of rainwater captured on the pristine island of Tasmania, Australia; rare Chocolate mint grown
in San Diego, California; bourbon
smoked sugar from Louisville, KY
which combined raw Demerara sugar smoked in used Woodford Reserve
barrels; and a small batch of the Master Distiller's personal
selection of Woodford Reserve super-premium bourbon. The 103
traditional cups and three Prestige cups will be presented on
Kentucky Derby Day at Churchill Downs® in The Woodford Reserve
$1,000 Mint Julep Cup Experience
located near the clubhouse escalator inside Gate 10.
"We are honored to have The Heart of a Horse Foundation chosen
as the beneficiary of this year's Woodford Reserve $1,000 Mint Julep Cup sales," said April Horowitz, Heart of a Horse Foundation
President. "This program is an opportunity to promote our rescue
mission and to raise awareness about horse welfare to millions of
people both in America and abroad."
Fans are encouraged to follow Woodford Reserve online from
exciting Derby events and activities via Twitter at
@woodfordreserve. Visit www.twitter.com/woodfordreserve for all the
details.
2011 marks the sixth year of the
$1,000 Mint Julep Experience program
with over $300,000 raised for worthy
equine and humanitarian causes over the past five years.
How to Purchase a Cup
Starting April 11, 2011 at noon,
(EDT) consumers age 21 years and older can log on to
www.woodfordreservemintjulep.com to purchase one of the 103
traditional cups or to bid on one of the three Prestige cups.
Presented on one day, at one place only, all cups purchased must be
picked up by the buyer or the buyer's proxy on May 7, 2011, Kentucky Derby Day at historic
Churchill Downs.
Traditional Cups
103 Traditional Cups will be sold online for $1,000 on a first come, first buy basis. (There
have been 103 Kentucky Derby winners born in the state of
Kentucky.) The cups are
individually numbered and feature the Woodford Reserve logo along
with a unique horse racing design. The handmade sterling silver
cups have been designed by Tiffany & Co. and come with a
sterling silver sipping straw. Each cup will be presented in a
unique Tiffany & Co. Blue Box and will be set in a Woodford
Reserve casing made from the same wood as Woodford Reserve barrels.
The cups will be on sale from April 11-May
5 at www.woodfordreservemintjulep.com for $1,000. Any unsold cups will be available for
purchase at Churchill Downs on Kentucky Derby Day.
Prestige Cups
In addition to the 103 traditional cups, there will also be
three (3) "Prestige" cups available for auction. These sterling
silver cups feature a design around the base in 24 karat gold
vermeil originally used by Tiffany & Co. on a horse racing cup
created in 1876. The cups will be up for auction from April 11-May 5 at
www.woodfordreservemintjulep.com with bidding on these extremely
rare cups starting at $2,000
each.
The Mint Julep Cup's Exotic Ingredients
The $1,000 Mint Julep will be made
with the most exotic ingredients in the world
- Ice made of rainwater captured on the pristine island of
Tasmania, Australia, where the air
is scientifically proven to be the purest in the world. The air
travels over Antarctica and 10,000
miles of ocean reaching the western part of Tasmania called "The Edge of the World" where
it is collected without ever touching the ground.
- Rare Chocolate mint grown in San
Diego, California. This unique mint adds a tantalizing touch
of spring freshness to the classic Mint Julep.
- Bourbon Smoked Sugar from Bourbon Barrel Foods in Louisville, KY represents the union of flavors
that result when Woodford Reserve barrels are combined with raw
Demerara sugar. The bourbon-soaked barrel staves are utilized
during the smoking process to impart a sweet, caramel flavor and
the essence of smoked oak.
- A small batch of the Master Distiller's personal selection of
Woodford Reserve super-premium bourbon, selected specifically for
the $1,000 Mint Julep.
About Woodford Reserve
Woodford Reserve is a super-premium Kentucky "small batch" bourbon distilled at
the Woodford Reserve Distillery in Versailles, KY. It is a bourbon of
craftmanship and the embodiment of substance and style. Woodford
Reserve is also the Official Bourbon of the Kentucky Derby and its
distillery is the oldest bourbon distillery in America. Woodford
Reserve is one of the fine spirits produced and marketed by
Brown-Forman Corporation, a producer and marketer of fine quality
beverage alcohol brands, including Jack
Daniel's, Southern Comfort, Finlandia, Tequila Herradura, Sonoma-Cutrer, Chambord and
Tuaca. Please enjoy your bourbon responsibly. For more information
on Woodford Reserve, visit www.woodfordreserve.com.
About Tiffany & Co.
Tiffany & Co. operates jewelry and specialty retail stores
and manufactures products through its subsidiary corporations. Its
principal subsidiary is Tiffany and Company. The Company operates
TIFFANY & CO. retail stores and boutiques in the Americas,
Asia-Pacific and Europe and engages in direct selling through
Internet, catalog and business gift operations. For additional
information, please visit tiffany.com or call the shareholder
information line at 800-TIF-0110.
About The Heart of a Horse Foundation
The mission of The Heart of a Horse Foundation (HOAH) is quite
simple when considering ethical and humane care, treatment and
rescue of our equine companions. With 7 million horses in
the United States alone The
American Horse Council estimates there are over 170,000 unwanted
and uncared for horses. Each year, 100,000 American horses are
slaughtered unnecessarily. The Heart of a Horse Foundation's
mission is to maintain and stimulate the unwavering well-being of
horses in America.
About Churchill Downs®:
Churchill Downs, the world's most legendary racetrack, has
conducted Thoroughbred racing and presented America's greatest
race, the Kentucky Derby, continuously since 1875. Located in
Louisville, the flagship racetrack
of Churchill Downs Incorporated (NASDAQ: CHDN) also operates
Trackside at Churchill Downs, which offers year-round simulcast
wagering at the historic track. Churchill Downs will conduct the
137th running of the Kentucky Derby on May
7, 2011. The track's 2011 Spring Meet is scheduled for
April 30-July 4. Churchill
Downs has hosted the Breeders' Cup World Championships a record
seven times and the event will return to the track for its next
renewal on Nov. 4-5. Information
about Churchill Downs can be found on the Internet at
www.churchilldowns.com.
Churchill Downs®, Kentucky Derby® and the Twin Spires design are
registered trademarks of Churchill Downs Incorporated.
Woodford Reserve Distiller's Select Kentucky Straight Bourbon
Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery,
Versailles, KY ©2011.
SOURCE Woodford Reserve