ST. LOUIS, Oct. 30, 2018 /PRNewswire/ -- Just in time
for the holidays, Build-A-Bear Workshop® is bringing its signature
Make-Your-Own experience to a variety of locations with new
permanent shops inside the flagship FAO Schwarz store at 30
Rockefeller Plaza in New York City
and inside four Great Wolf Lodge Resorts. Back by popular demand,
Build-A-Bear® also has plans to open 10 seasonal pop-up shops at
Bass Pro Shops and Cabela's locations to help families celebrate
the season and make a cuddly souvenir to commemorate their
adventures.
![Build-A-Bear Workshop® plans permanent shops at new FAO Schwarz flagship in New York City and select Great Wolf Lodge resorts, as well as seasonal pop-up shops at Bass Pro Shops and Cabela’s, Gaylord Resorts and more, just in time for the holidays. Build-A-Bear Workshop® plans permanent shops at new FAO Schwarz flagship in New York City and select Great Wolf Lodge resorts, as well as seasonal pop-up shops at Bass Pro Shops and Cabela’s, Gaylord Resorts and more, just in time for the holidays.](https://mma.prnewswire.com/media/776780/Build_A_Bear_Workshop_Est_1997_Logo.jpg)
Build-A-Bear to Open at the World's Most Famous Toy
Store
Just before Thanksgiving, Build-A-Bear Workshop will
open a permanent shop inside the new FAO Schwarz New York City
flagship store where visitors can make their own furry friends,
including exclusive FAO Schwarz plush and New York-themed accessories. A giant
Build-A-Bear rocket ship will stand ready for launch in the center
of the staircase between the first and second floors; an
animatronic construction bear and two astronaut bears will float
around the rocket and provide a fun view from the second-story
overlook.
Build-A-Bear Workshop Makes a Splash at Great Wolf
Lodge
Build-A-Bear is opening permanent shops inside four
Great Wolf Lodge locations, adding to the growing Build-A-Bear
roster of tourist and entertainment-centric locations. The renowned
collection of family-friendly indoor water park resorts will offer
a Build-A-Bear experience at its Minneapolis, Minn.; Colorado Springs, Colo.; Boston, Mass.; and Sandusky, Ohio, resorts starting in
mid-November. The addition of Build-A-Bear provides another
fantastic family experience for Great Wolf Lodge guests to enjoy
outside of the water park, joining attractions such as MagiQuest,
Howlers Peak Ropes Course and Howl-In-One miniature golf. Guests at
these locations are sure to have a howling good time as they choose
from an assortment of plush, clothing and accessories—including
Great Wolf Lodge characters Wiley the Wolf, Brinley Bear, Sammy the Squirrel, and Violet the
Wolf, plus coordinating outfits.
Build-A-Bear Returns to Bass Pro Shops and Expands to
Cabela's
Following a successful program in 2017,
Build-A-Bear Workshop will open seasonal shop-in-shops inside six
Bass Pro Shops locations in Clarksville,
Ind.; Rancho Cucamonga,
Calif.; Springfield, Mo.;
Fort Meyers, Fla.; Harrisburg,
Pa.; and Denver, Colo., and
at four Cabela's locations Hamburg,
Pa.; Wheeling, W.Va.;
Lehi, Utah; and Buda, Texas, starting in early November. The
Build-A-Bear pop-ups will be open through Christmas Eve in
conjunction with the outdoor retailer's popular Santa's Wonderland
experience—and will feature a variety of holiday furry friends, a
Bass Pro Shops bear and Bass Pro Shops outfits and accessories.
"Build-A-Bear is working with some of the best family-focused
venues in the country this holiday season and beyond to bring our
unforgettable Make-Your-Own experience to even more places people
go for fun and entertainment," said Chris
Hurt, chief operations officer, Build-A-Bear Workshop. "From
permanent installations to seasonal shops, Build-A-Bear and our
world-class partners are helping loved ones create memories and
spend more time together."
In St. Louis where Build-A-Bear
Workshop is headquartered, a new, holiday pop-up shop will open as
part of THE POLAR EXPRESS™ Train Ride experience at St.
Louis Union Station. In
addition, for the second consecutive year, a seasonal Build-A-Bear
pop-up shop will delight guests of the Fairmont Scottsdale
Princess in Scottsdale, Ariz.,
during the resort's annual Christmas at the Princess festival.
Build-A-Bear Workshop pop-ups are also returning to Gaylord
Hotels resorts in Dallas,
Texas; Nashville, Tenn.;
Orlando, Fla.; and National
Harbor, Md. as part of the resorts' annual holiday events.
For more information about these and other Build-A-Bear Workshop
locations, visit buildabear.com.
About Build-A-Bear®
Build-A-Bear® is a global brand
kids love and parents trust that seeks to add a little more heart
to life. Build-A-Bear Workshop has over 400 stores worldwide where
Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring
The-Bear-Builder™, a shopping configurator that helps create
customized gift options. In 2018, Build-A-Bear was named to the
FORTUNE 100 Best Companies to Work For® list for the
10th year in a row. Build-A-Bear Workshop, Inc.
(NYSE:BBW) posted a total revenue of $357.9
million in fiscal 2017.
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SOURCE Build-A-Bear Workshop