ST. LOUIS, Jan. 23, 2018 /PRNewswire/ -- Love and hugs
abound at Build-A-Bear Workshop®, Inc. (NYSE: BBW), an interactive
destination where Guests can create personalized furry friends, as
the company unveiled a new collection of Valentine's Day gifts that
are sweeter than ever.
Valentine's Day is the perfect time to celebrate the special
people in your life—from your "better half" to your children to
your best friends. At Build-A-Bear Workshop, you can make your own
sweet Valentine's Day gift—and a memory—to cherish together,
complete with:
- The signature Build-A-Bear Workshop heart ceremony, where you
and your Valentine make a wish on a heart and place it inside your
furry friend.
- The opportunity to add a heartfelt message to any Build-A-Bear
furry friend with a Personalized Record Your Voice™
sound chip, sharing your sentiment.
- A variety of classic teddy bears, furry friends and licensed
characters to choose from, with outfits and accessories that are
Cupid-approved.
Sugar, Spice and Everything Nice
The new
Make-Your-Own Sugar Scent™ furry friends are cuddly
(calorie-free) "treats" featuring a fragrance that gets
sweeter with each hug. Sugar Scent Hearts Kitty™ is a
friendly 16-inch feline with adorable hearts on its fur that can be
customized with a tutu, pink cupcake accessory and more. 16-inch
Sugar Scent Tiny Hearts Bear™ features white fur
covered in pink hearts and can be dressed in a heart skirt set and
plush heart lollipop. Sugar Scent Pup™ is a 16-inch
playful pup with black and white fur and adorable eyes. Add a blue
"HUGS" hoodie for even more puppy love.
Each Sugar Scent furry friend is available for purchase
separately in Build-A-Bear Workshop stores and online, or as part
of a gift set that includes an outfit and accessories, such as a
plush cupcake or lollipop, at buildabear.com. The sugar-scented fur
is made possible by Celessence™ Technologies
microencapsulation.
With a heart-shaped texture on its fur, the Red Hot Red
Hearts Bear (available in select stores and online) is
ready for hugs. An online-exclusive version of this furry
friend—available at buildabear.com—can be personalized with
up to three lines of embroidered text to share a message
with someone special. For even "bigger" fun, check out the 3-foot
Jumbo Red Hot Red Hearts Bear—available in select
Build-A-Bear Workshop stores and online—as well as the
online-only Personalized Jumbo Red Hot Red Hearts Bear.
Dressed to Impress: Say It with a Cute Costume
If your
loved one deserves a gift that's extra hug-worthy, a teddy bear
dressed in a Cupid Costume (available online and in select
stores) or the online-only Knight in Shining Armor
Costume is sure to have them love-struck. The entire
Build-A-Bear Workshop Valentine's Day collection—including a
Chocolate Covered Strawberry Costume—is available at
buildabear.com.
Hopping for Hugs
The mischievous Peter Rabbit just
hopped into Build-A-Bear Workshop stores and buildabear.com for the
first time ever—weeks ahead of the release of the Peter
Rabbit film! Beloved by generations of fans, this adorable
furry friend loves nothing more than a good adventure. Plus, you
can add Peter Rabbit's signature blue jacket and 5-in-1
phrases—voiced by actor James Corden—to this special movie-edition
bunny.
"Win" on Valentine's Day with Gifts for your Sports-fan
Sweetheart
From the NFL and NBA to over 50 college teams
and more, Build-A-Bear Workshop has the perfect gift for your
sports-fan Valentine. With official, team-branded furry
friends—plus complementary uniforms and accessories—you can create
an "athlete" that's personalized (you can even add your voice or a
favorite scent!) just for your Valentine's Day "teammate." Licensed
sports products are available in select stores and at
buildabear.com.
Charitable Gifts with Heart: Make a Donation to Make-A-Wish®
at Build-A-Bear Workshop
Now through Feb. 15, 2018, U.S. Guests of Build-A-Bear
Workshop can support Make-A-Wish® by making a donation in stores or
online. All donations will go directly to Make-A-Wish and help
grant wishes of children with critical illnesses, which can help
them build physical and emotional strength.
For more information, visit buildabear.com and follow the brand
on Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global
brand kids love and parents trust, seeks to add a little more heart
to life. Build-A-Bear Workshop has approximately 400 stores
worldwide where Guests can create customizable furry friends,
including company-owned stores in the
United States, Canada,
Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the ninth year in
a row in 2017. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a
total revenue of $364.2 million in
fiscal 2016. For more information, visit buildabear.com.
About Make-A-Wish
Make-A-Wish® grants the wishes of
children with life-threatening medical conditions to enrich the
human experience with hope, strength and joy. Based in Phoenix, Arizona, Make-A-Wish is the world's
largest wish-granting organization, serving children in more than
50 countries on five continents. With the help of generous donors
and more than 32,000 volunteers worldwide, Make-A-Wish grants a
wish somewhere in the world every 21 minutes on average. Since
1980, it has granted more than 350,000 wishes to children around
the world. For more information about Make-A-Wish International,
visit worldwish.org and for more information about Make-A-Wish
America, visit wish.org.
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