Experiential retailer invites Guests to share their heart
with unique gifts, personalised voice messages and more
ST. LOUIS, Jan. 23, 2018 /PRNewswire/ -- Love and hugs
abound at Build-A-Bear Workshop®, Inc. (NYSE: BBW), an
interactive destination where Guests can create personalised furry
friends, as the company unveiled a new collection of Valentine's
Day gifts that are sweeter than ever.
Valentine's Day is the perfect time to celebrate the special
people in your life—from your "better half" to your children to
your best friends. At Build-A-Bear Workshop, you can make your own
sweet Valentine's Day gift—and a memory—to cherish together,
complete with:
- The signature Build-A-Bear Workshop heart ceremony, where you
and your Valentine make a wish on a heart and place it inside your
furry friend.
- The opportunity to add a heartfelt message to any Build-A-Bear
furry friend with a Personalised Record Your Voice™ sound
chip, sharing your sentiment.
- A variety of classic teddy bears, furry friends and licensed
characters to choose from, with outfits and accessories that are
Cupid-approved.
Sugar, Spice and Everything Nice
The new
Make-Your-Own Sugar Scent™ furry friends are cuddly
(calorie-free) "treats" featuring a fragrance that gets
sweeter with each hug. Sugar Scent Hearts Kitty™ is a
friendly 16-inch feline with adorable hearts on its fur that can be
customised with a tutu, pink cupcake accessory and more. 16-inch
Sugar Scent Tiny Hearts Bear™ features white fur
covered in pink hearts and can be dressed in a heart skirt set and
plush heart lollipop. Sugar Scent Pup™ is a 16-inch
playful pup with black and white fur and adorable eyes. Add a blue
"HUGS" hoodie for even more puppy love.
Each Sugar Scent furry friend is available for purchase
separately in Build-A-Bear Workshop stores and online, or as part
of a gift set that includes an outfit and accessories, such as a
plush cupcake or lollipop, at buildabear.co.uk. The sugar-scented
fur is made possible by Celessence™ Technologies
microencapsulation.
With a heart-shaped texture on its fur, the Red Hot Red
Hearts Bear (available in select stores and online), is
ready for hugs! For even "bigger" fun, check out the Jumbo Red
Hot Red Hearts Bear, also available in select stores and at
buildabear.co.uk.
Dressed to Impress: Say It with a Cute Costume
If your
Valentine deserves a gift that's extra hug-worthy, a teddy bear
dressed in a Cupid Costume (available online and in select
stores) or the online-only Knight in Shining Armour Costume
is sure to have them love-struck. The entire Build-A-Bear Workshop
Valentine's Day collection—including a Chocolate Covered
Strawberry Costume—is available at buildabear.co.uk.
Charitable Gifts with Heart: Make a Donation to Barnardo's at
Build-A-Bear Workshop
Now through 15
Feb. 2018, U.K. Guests of Build-A-Bear Workshop can share
the love and support Barnardo's by donating in stores or online at
buildabear.co.uk. All donations will go directly to the nonprofit
organisation to help transform the lives of the U.K.'s most
vulnerable children.
For more information, visit buildabear.co.uk and follow the
brand on Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global
brand kids love and parents trust, seeks to add a little more heart
to life. Build-A-Bear Workshop has approximately 400 stores
worldwide where Guests can create customizable furry friends,
including company-owned stores in the
United States, Canada,
Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the ninth year in
a row in 2017. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a
total revenue of $364.2 million in
fiscal 2016. For more information, visit buildabear.com.
About Barnardo's
The charity has helped transform the
lives of millions of disadvantaged children in the UK, and
continues to help families to build a better future. In 2016/17
more than 272,000 children, young people, parents and carers were
supported by Barnardo's through more than 1,000 services across the
UK, such as young carers, care leavers, foster carers and adoptive
parents, training and skills or parenting classes. Visit
www.barnardos.org.uk to find out more. Registered charity No.
216250 and SC037605.
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