BOSTON, Nov. 3, 2015 /PRNewswire/ -- PRAIM Group
(www.PraimGroup.com), a food licensing, marketing and distribution
company, today announced its agreement to create and distribute a
line of all-natural chocolate bars for Build-A-Bear Workshop
(NYSE:BBW), an interactive destination where guests of all ages can
create personalized furry friends.
PRAIM Group will introduce four designs--two chocolate bars and
two Choxcards®--all featuring the newly designed
Build-A-Bear logo--at Build-A-Bear Workshop stores in the United States. The products will be
distributed online and through other retailers at a later date. The
bars and Choxcards will each offer a celebration design and an
"everyday" design. Created by PRAIM Group, Choxcards are part
greeting card and part Gift Card holder. Each Choxcard also
includes a chocolate bar, providing gift-givers with a more
personal and meaningful way to give a Gift Card.
All bars are milk chocolate, 3.5 ounces, kosher and
all-natural.
"It's exciting that Build-A-Bear turned to PRAIM Group to create
and implement their new chocolate initiative," says Kerry Laramie, director of Sales for PRAIM
Group. "The Build-A-Bear designs are fun and the chocolate is
delicious. It's a great fit for this heartfelt brand."
"Our guests love creating memories and celebrating life's
moments when they visit our stores," says Gina Collins, chief marketing officer,
Build-A-Bear. "The new Build-A-Bear chocolate bars and Choxcards by
PRAIM are a fun way we can help them make memories even
sweeter."
Brand Activation Consulting is the exclusive global licensing
representative of Build-A-Bear Workshop. Please contact PRAIM Group
www.PRAIMGroup.com for more information.
About PRAIM Group
Established in 2006 and creator of
CHOXCARD™, PRAIM Group is a one stop resource
solution for helping successful consumer brands expand their reach
into the tricky world of food logistics, marketing and sales. With
offices in Boston and Los Angeles, PRAIM Group represents such
brands as DreamWorks, Anne
Taintor®, Mary Phillips Designs®,
Erin Condren®, French
Bull®, Bloomsberry & Co, The Andy Warhol Foundation,
Pan Am®, Bosco® and others. For more
information, please visit www.PraimGroup.com. Follow us on Twitter
at https://twitter.com/PraimGroup and Facebook
http://www.facebook.com/PraimGroup.
About Build-A-Bear
Founded in St. Louis in 1997,
Build-A-Bear, a global brand kids love and parents trust, seeks to
add a little more heart to life. Build-A-Bear has approximately 400
stores worldwide where guests can create customizable furry
friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the seventh year
in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a
total revenue of $392.4 million in
fiscal 2014. For more information, visit the Investor Relations
section of buildabear.com.
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SOURCE PRAIM Group