Build-A-Bear Workshop Expands MY LITTLE PONY Collection Following Successful Launch in April
02 8월 2013 - 12:56AM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customizable stuffed animals, is expanding its MY LITTLE PONY
collection with the launch of PRINCESS TWILIGHT SPARKLE under
license from Hasbro, Inc. Arriving August 2, PRINCESS TWILIGHT
SPARKLE ($25) and her trusted assistant SPIKE THE DRAGON ($10) will
be available at Build-A-Bear Workshop stores throughout North
America and online at buildabear.com®. The first ever make-your-own
MY LITTLE PONY plush characters PINKIE PIE and RAINBOW DASH debuted
at Build-A-Bear Workshop in April to much success. The company’s
licensing relationship with Hasbro, Inc. allows Guests to engage
with these iconic characters in new and exciting ways at
Build-A-Bear Workshop and uniquely personalize the ponies like
never before.
Arriving August 2, PRINCESS TWILIGHT
SPARKLE ($25) and her trusted assistant SPIKE THE DRAGON ($10) will
be available at Build-A-Bear Workshop stores throughout North
America and online at buildabear.com. (Photo: Business Wire)
“We are thrilled to continue our relationship with the MY LITTLE
PONY brand by bringing PRINCESS TWILIGHT SPARKLE to our Guests,”
said Sharon John, Build-A-Bear Workshop Chief Executive Officer.
“Guests of all ages relate to this iconic brand and we look forward
to expanding the MY LITTLE PONY collection at Build-A-Bear
Workshop.”
Guests can complete the signature look for PRINCESS TWILIGHT
SPARKLE with a variety of fashions, including:
- MY LITTLE PONY Coronation Cape 2pc.
($13)
- Gold Bow Flats ($7.50 per pair)
- MY LITTLE PONY Friendship is Magic
theme song ($7) that can be added to any stuffed animal
- Rainbow Brush ($3.50)
“We are delighted with the success of MY LITTLE PONY at
Build-A-Bear Workshop,” said Simon Waters, SVP Global Brand
Licensing and Publishing. “We expect PRINCESS TWILIGHT SPARKLE
along with her trusted assistant SPIKE THE DRAGON to be a huge hit
with Build-A-Bear Workshop Guests and MY LITTLE PONY fans
everywhere.”
The MY LITTLE PONY brand has brought fun, friendship & joy
to millions of kids of all ages around the globe. The “My Little
Pony: Friendship is Magic” animated series is created by Hasbro
Studios and is currently airing on The Hub TV Network in the United
States, and can be seen globally in over 170 countries.
About Build-A-Bear Workshop,
Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at bearville.com™. The
company was named to the FORTUNE 100 Best Companies to Work For®
list for the fifth year in a row in 2013. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $380.9 million in fiscal
2012. For more information, call 888.560.BEAR (2327) or visit the
company’s award-winning website at buildabear.com®.
Join us on all of our social spaces to get exclusive content and
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TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when referencing the
process of making stuffed animals you use the word “make” not
“build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters to
refer to our products and services and should not be used as a
verb.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated
to fulfilling the fundamental need for play for children and
families through the creative expression of the Company’s world
class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH,
MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.
From toys and games, to television programming, motion pictures,
digital gaming and a comprehensive licensing program, Hasbro
strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats,
anytime and anywhere. The Company’s Hasbro Studios develops and
produces television programming for more than 170 markets around
the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s
deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable
world for future generations and to positively impact the lives of
millions of children and families every year. It has been
recognized for its efforts by being named one of the “World’s Most
Ethical Companies” and is ranked as one of Corporate Responsibility
Magazine’s “100 Best Corporate Citizens.” Learn more at
www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved.
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http://www.businesswire.com/multimedia/home/20130801006296/en/
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