Build-A-Bear Workshop®, the interactive entertainment
retailer of customized stuffed animals, is introducing its second
collection of Smurf characters in honor of Columbia Pictures / Sony
Pictures Animation’s “THE SMURFS™ 2,” set to hit theaters July 31.
Find the newest friends from the film, Vexy and Hackus, joining
Smurfette on their latest adventure at Build-A-Bear Workshop and
online at buildabear.com® beginning July 5.
To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is
holding an #IlovemySmurf Instagram contest. Guests are invited to
take a picture of their Smurfs plush from Build-A-Bear Workshop and
share it on Instagram using the hashtag #IlovemySmurf in their
Instagram photo. Images will be judged on a set of criteria and the
five (5) best photos will win. Winners will receive a $50 Bear
Buck$® gift card. The contest runs from July 12- July 21. No
purchase necessary. Void where prohibited.
“In 2011, Build-A-Bear Workshop launched its first ever
make-your-own Smurfs line to much success. Our Guests love the
Smurfs and we are so excited to have Vexy and Hackus joining us at
Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop
founder. “We are pleased to be working with Sony Pictures to
continue sharing these fun characters with our Guests just in time
for the release of the film.”
Make-your-own Smurfette, Vexy and Hackus ($23 each) can be
outfitted in a variety of Smurfs clothing and accessories,
including:
- Smurfette dress ($10.50)
- Smurfette & Vexy pajamas
($12.50)
- Smurf BFF slippers ($6.50)
- Vexy Skirt outfit ($13.50)
- Smurf Hoodie ($8.50)
- Smurfs theme song (La La Song)
($7.00)
“We are thrilled to be continuing our relationship with
Build-A-Bear Workshop to bring these characters to life,” said
George Leon, executive vice president, Worldwide Consumer Marketing
for Sony Pictures. “Fans of the Smurfs will be thrilled to find
their favorite characters from the new movie at Build-A-Bear
Workshop.”
In The Smurfs™ 2, the sequel to Columbia Pictures/Sony Pictures
Animation’s hybrid live action/animated family blockbuster comedy
The Smurfs, the evil wizard Gargamel creates a couple of
mischievous Smurf-like creatures called the Naughties that he hopes
will let him harness the all-powerful, magical Smurf-essence. But
when he discovers that only a real Smurf can give him what he
wants, and only a secret spell that Smurfette knows can turn the
Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings
her to Paris, where he has been winning the adoration of millions
as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy,
and Vanity to return to our time, reunite with their human friends
Patrick and Grace Winslow, and rescue her! Will Smurfette, who has
always felt different from the other Smurfs, find a new connection
with the Naughties Vexy and Hackus – or will the Smurfs convince
her that their love for her is True Blue? The film is directed by
Raja Gosnell and produced by Jordan Kerner. The screenplay is by J.
David Stem & David N. Weiss and Jay Scherick & David Ronn
and Karey Kirkpatrick with a story by J. David Stem & David N.
Weiss & Jay Scherick & David Ronn, Based on the Characters
and Works of Peyo.
About the Smurfs
The story of the Smurfs - a property created by Peyo - started
in 1958 with the creation of comic books which were later brought
to both the big and small screen. Over the years, the little blue
characters haven't just limited themselves to the page and the
screen. They have inspired records and CDs that have sold millions
of copies, entire collections of figurines and toys, and many more
products. In all, more than 3,000 derived products have been
produced and leading brands and companies have spread their
messages worldwide with the help of the Smurfs. A multitude of new
projects appear regularly, thus making the success of the Smurfs
planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.
SPE's global operations encompass motion picture production,
acquisition and distribution; television production, acquisition
and distribution; television networks; digital content creation and
distribution; operation of studio facilities; and development of
new entertainment products, services and technologies. For
additional information, go to http://www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated
entertainment for audiences around the world. The studio is
following its worldwide comedy hits – the 2012 monster hit comedy
Hotel Transylvania, the 2011 hybrid live action/animated
blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a
Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy
With A Chance of Meatballs 2 in September 2013. Sony Pictures
Animation, in conjunction with Aardman Animations, has produced two
critically acclaimed feature films: the CG-animated family comedy
Arthur Christmas; and the Academy Award® nominated stop-frame
animated high-seas adventure, The Pirates! Band of Misfits. In
2007, Surf's Up also received an Academy Award® nomination for Best
Animated Feature Film. The division, whose first feature film Open
Season led to a very successful movie franchise, turned 10 in 2012.
Sony Pictures Animation is an operating unit of Sony Pictures
Digital Productions.
* Website: http://www.sonypicturesanimation.com/
* Facebook: https://www.facebook.com/SONYPicturesAnimation
* Twitter: http://twitter.com/#!/sonyanimation
* Tumblr: http://sonyanimation.tumblr.com/
* YouTube: http://www.youtube.com/user/SonyAnimation
About Lafig Belgium S.A.
Lafig Belgium is the owner of the rights to produce audio-visual
works based on the Smurf universe and of the Smurf worldwide
licensing rights (together with IMPS). Lafig Belgium is controlled
by the heirs of Pierre Culliford, better known under his pseudonym
Peyo, the author/creator of the Smurfs. For 50 years, the Culliford
family has controlled the Smurf characters and all licenses
worldwide.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than
400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada,
the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include
make-your-own Major League Baseball® mascot in-stadium
locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at bearville.com™. The
company was named to the FORTUNE 100 Best Companies to Work
For® list for the fifth year in a row in
2013. Build-A-Bear Workshop (NYSE: BBW) posted total
revenue of $380.9 million in fiscal 2012. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning website at buildabear.com®.
Trademarks
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters
to refer to our products and services and should not be used as a
verb.
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