Build-A-Bear Workshop Offers a Unique Piece to Support Autism Speaks
19 3월 2013 - 10:46PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customizable stuffed animals, today announced the launch of a
special bear to support Autism Speaks® and its Light It Up Blue
campaign during Autism Awareness Month. Throughout the company’s
history, Build-A-Bear Workshop has supported causes that are
important to its Guests, especially in the area of children’s
health and wellness. The company is continuing its relationship
with Autism Speaks, the world’s leading autism science and advocacy
organization, for the ninth consecutive year.
Visit a Build-A-Bear Workshop store to
make an Autism Speaks Bear! $1 from the purchase of this beary
special teddy will be donated to Autism Speaks. With soft blue fur
and the sweetest smile, this furry friend will bring you forever
love and hugs! (Photo: Business Wire)
“As the prevalence of autism grows, we know how increasingly
important this cause is to Build-A-Bear Workshop Guests,” said
Maxine Clark, Build-A-Bear Workshop founder and chief executive
bear. “With this new Autism Speaks Bear, we hope to raise awareness
and make a difference for children and families impacted by
autism.”
The Autism Speaks Bear ($18) arrives on March 27 and $1 from the
sale of this bear will be donated to Autism Speaks. An Autism
Speaks bear-sized Tiny Tees® shirt ($7) will also be available,
with 50 cents from every tee sold going directly to the charity.
Throughout April, Guests can also donate $1 (or more) to Autism
Speaks when they check out at Build-A-Bear Workshop stores in the
United States or online at buildabear.com.
“Since 2005, Build-A-Bear Workshop and its Guests have raised
more than $545,000 to support Autism Speaks,” said Alec Elbert,
chief strategy and development officer at Autism Speaks.
“Build-A-Bear Workshop has always been a strong supporter of our
organization and families impacted by autism, and we are honored
that the company and its customers are raising funds with this
adorable bear to support our efforts.”
Over the years, Build-A-Bear Workshop has launched several
special limited-edition bears to raise funds and awareness for
various charitable causes. Since its inception in 1997, the company
has shared the hug of a teddy bear wherever needed in local
communities and abroad. Build-A-Bear Workshop gives Guests
opportunities to support the causes that are important to them and
through its corporate donations and foundation grant programs, has
given more than $32 million to children’s health and wellness,
animals, literacy and other important causes.
About Build-A-Bear Workshop,
Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than
400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada,
the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include
make-your-own Major League Baseball® mascot in-stadium
locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at bearville.com®. The
company was named to the FORTUNE 100 Best Companies to Work
For® list for the fifth year in a row in
2013. Build-A-Bear Workshop (NYSE: BBW) posted total
revenue of $380.9 million in fiscal 2012. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when referencing the
process of making stuffed animals you use the word “make” not
“build”.
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters to
refer to our products and services and should not be used as a
verb.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130319006075/en/
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