NRF 2013 (Booth 1805) -- Consumers will want
to visit Build-A-Bear Workshop to experience the unique interactive
in-store experience supported in part by the latest retail
technology from Epicor Software Corporation, a global leader in
business software solutions for manufacturing, distribution, retail
and services organizations.
Offering an interactive make-your-own stuffed animal
retail-entertainment experience, Build-A-Bear Workshop has 400
stores worldwide, including company-owned stores in the U.S.,
Puerto Rico, Canada, the United Kingdom and Ireland, and franchise
stores in Europe, Asia, Australia, Africa, the Middle East, Mexico
and South America.
The company recently introduced a newly imagined store design in
six markets across the United States. The new store design, which
has been over two years in the making, merges the Build-A-Bear
Workshop hands-on bear-making process with the power of technology
to provide a magical new experience for consumers of all ages. The
new design received industry recognition from Retail TouchPoints,
naming Build-A-Bear Workshop a winner in the 2012 Customer
Engagement Awards honoring retailers that have embraced customer
engagement and implemented solutions and services that are
delighting customers. As one of an elite group of eleven award
winners, Build-A-Bear Workshop won the In-Store Experience category
for its use of technology to provide a more personalized experience
for shoppers in its stores of the future.
Providing technology components to support a seamless shopping
experience, Epicor retail technology plays a key role in the newly
imagined store design. Data pertaining to Build-A-Bear Workshop
stuffed animals is collected as Guests go through each step of the
process to personalize their furry friend (watch the video). The
Epicor Retail Multi-Channel Transaction Adapter (MCTA), Epicor
Retail CRM, and Epicor Retail Store solutions play a role to
support this interactive in store customer engagement.
Build-A-Bear Workshop is leveraging the Epicor Retail
Multi-Channel Transaction Adapter, which simplifies the task of
sharing the full spectrum of POS functions and logic across
channels and devices, for more effective management of transaction
execution across the enterprise. In Build-A-Bear Workshop stores,
the MCTA technology supports the retail transactions that take
place at different "stations" where Guests create their stuffed
animals and add personality traits, clothing, and accessories to
customize them.
Leveraging the Epicor Retail CRM solution, Build-A-Bear Workshop
has a broad set of tools to build and manage loyalty programs,
execute and manage campaigns and promotions, analyze customer data
and transaction information across sales channels, segment and
manage lists, and analyze and measure the impact of CRM efforts.
Designed to support multiple sales channels, Epicor CRM technology
supports the company's omnichannel CRM initiatives to support more
seamless customer interaction. With real-time connectivity across
all sales channels, Epicor Retail CRM helps Build-A-Bear Workshop
provide a world-class shopping experience that is relevant and
engaging, based on the most current customer data.
The Epicor Retail Store solution also supports streamlined point
of sale transactions for an improved customer checkout experience.
The flagship Epicor Retail Store suite functions as the critical
Point-of-Sale (POS) backbone for a large and growing number of
specialty, mass merchandise, and department store retailers. Upon
checkout, the POS system delivers a unique code on each printed
receipt for Bearville.com™, the Build-A-Bear Workshop virtual world
and entertainment destination where Guests can redeem credits for
virtual merchandise and bring their Build-A-Bear Workshop stuffed
animals to life online.
"Since 1997, Build-A-Bear Workshop has captured the hearts of
our Guests from three to 103 by creating unique experiences that
translate into lifelong memories. Now with today's increasingly
tech-savvy kids, we are leveraging technology to foster richer and
more personal connections with our Guests in our newly designed
stores," said Dave Finnegan, Build-A-Bear Workshop Chief
Information and Interactive Bear.
"We've had a deep and rich partnership with Build-A-Bear
Workshop for many years and were delighted to collaborate with
retail executives to envision how to leverage Epicor retail
technology to create a truly inspiring store experience. Everyone
at Epicor is extremely proud to see these innovative ideas come to
life in the newly designed Build-A-Bear Workshop store to create a
very unique Guest experience," said Diane Cerulli, Director of
Retail Marketing for Epicor.
Epicor and Build-A-Bear Workshop Presented at
NRF During the Epicor Big !deas Session
on Tuesday, January 15 titled, "The Technology Behind the Magic: Creating the Newly
Imagined Build-A-Bear Workshop Store with Epicor Stuffing,"
Brandon Elliott, Director of Digital Ventures for Build-A-Bear
Workshop and Diane Cerulli, Director of Retail Marketing for Epicor
shared the story behind the newly designed Build-A-Bear Workshop
stores. Attendees heard how it all came about -- from internal and
external collaboration, to the innovative ideas, execution and how
the Epicor Retail technology and solutions played an important role
in delivering a unique customer experience.
About Build-A-Bear Workshop Build-A-Bear
Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in
Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major
League Baseball® mascot in-stadium locations, and Build-A-Dino®
stores. Build-A-Bear Workshop extends its in-store interactive
experience online with its award winning virtual world website at
bearville.com™. The company was named to the FORTUNE 100 Best
Companies to Work For® list for the fourth year in a row in 2012.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4
million in fiscal 2011. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning website at
buildabear.com®.
Epicor Retail Solutions Epicor provides
advanced solutions for retailers seeking to streamline processes,
integrate channels, leverage intelligence and inspire customers, to
maximize profitability. The Epicor Retail end-to-end suite is
designed to meet the evolving merchandise and service expectations
of today's connected, cross-channel shoppers, and the business
requirements of the most demanding softgoods, hardgoods and
specialty retail environments in a variety of industries including
apparel, footwear, discount, general merchandise, automotive
aftermarket, lumber and building materials, nursery, and pharmacy.
Thousands of leading companies -- from Aeropostale, Aftermarket
Auto Parts Alliance and Build-a-Bear Workshop, to General Nutrition
Centers, True Value Company and Under Armour -- trust Epicor to
help them remain current, competitive, and consistently strong.
About Epicor Software Corporation Epicor
Software Corporation is a global leader delivering inspired
business software solutions to the manufacturing, distribution,
retail and services industries. With over 40 years of experience
serving small, midmarket and larger enterprises, Epicor has more
than 20,000 customers in over 150 countries. Epicor enterprise
resource planning (ERP), retail management software, supply chain
management (SCM), and human capital management (HCM) enable
companies to drive increased efficiency and improve profitability.
With a history of innovation, industry expertise and passion for
excellence, Epicor provides the single point of accountability that
local, regional and global businesses demand. The Company's
headquarters are located in Dublin, California, with offices and
affiliates worldwide. For more information, visit
www.epicor.com.
Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA,
@EpicorANZ, @EpicorLAC, @Epicor_Retail, @Epicor_DIST and
Facebook.
Epicor and the Epicor logo are trademarks of Epicor Software
Corporation, registered in the United States and other countries.
Other trademarks referenced are the property of their respective
owners. The product and service offerings depicted in this document
are produced by Epicor Software Corporation.
Contact: Lisa Preuss Senior Director, Public Relations Epicor
Software Corporation +1 949.585.4235 lpreuss@epicor.com Erin Lutz
Lutz PR (on behalf of Epicor) +1 949.293.1055 erinlutz@cox.net Jill
Saunders Director of Bear and Public Relations Build-A-Bear
Workshop +1 314.422.4523 jills@buildabear.com
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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