Build-A-Bear Workshop to Introduce Newly Imagined Store Design
24 7월 2012 - 11:14PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, announced today that it is
introducing a newly imagined store design in six markets across the
United States in 2012. The new store design, which has been over
two years in the making, merges the Build-A-Bear Workshop hands-on
bear-making process with the power of technology to provide a
magical new experience for Guests of all ages. The new design is an
evolution that recognizes technology is a part of play for kids
today and a way to enhance the signature Build-A-Bear Workshop
process.
“The new stores will provide fun, memorable, and innovative
experiences for families for years to come,” said Maxine Clark,
founder and chief executive bear of Build-A-Bear Workshop. “When
Build-A-Bear Workshop opened its first store, our concept redefined
retail and this new design will once again change the industry. I
am very excited about the enhanced features that will allow us to
continue to lead in the interactive retail space.”
The newly designed store locations will be in premiere shopping
centers throughout the United States including:
- West County Center in St. Louis,
Mo.
- Stoneridge Shopping Center in
Pleasanton, Calif.
- Annapolis Shopping Mall in Annapolis,
Md.
- The Somerset Collection in Troy,
Mich.
- Fair Oaks Mall in Fairfax, Va.
- Castleton Square Mall in Indianapolis,
Ind.
“We remain committed to our mission to bring the teddy bear to
life while providing the ‘funnest’ hour of a family’s day at all
touch points — in our stores, on our e-commerce site, online in
Bearville™ and through our mobile app,” said Clark. “Our Guests
have been a big part of our success and we have worked with a group
of kids, our Cub Advisors, and their moms to perfect the working
model of the store design. Our new stores will maintain the fun,
memory-making and personal interaction for which we are known while
adding new sensory and technological features.”
Build-A-Bear Workshop will announce details and store opening
dates this fall.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company's award-winning website at
buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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