Build-A-Bear Workshop Dives into Summer Fun with New Under the Sea Collection and Beaches Resorts / Delta Vacations Sweepstakes
24 5월 2012 - 11:19PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, introduces the new Under the Sea
collection including Splish Splash Seahorse ($18), Deep Blue Sea
Bear ($20), Coral Beach Bunny ($20), Oodles of Fun Octopus ($22),
and Travelin’ Sea Turtle ($22). To celebrate the arrival of these
furry friends on June 1, Guests can enter for a chance to win the
Trip to BEARadise Sweepstakes, which includes a Beaches Resorts
Luxury Included® Vacation to enjoy family fun set along the
Caribbean sea, with airfare provided by Delta Vacations. In honor
of the company’s 15th birthday, 15 families will get to experience
the Caribbean vacation of a lifetime at Beaches Resorts; 12 in the
United States, one in Canada and two in the United Kingdom and
Ireland. Guests can fill out an official entry form in stores or
online at buildabear.com/beachessweeps.
Build-A-Bear Workshop, the interactive
entertainment retailer of customized stuffed animals, introduces
the new Under the Sea collection including Splish Splash Seahorse
($18), Deep Blue Sea Bear ($20), Coral Beach Bunny ($20), Oodles of
Fun Octopus ($22), and Travelin' Sea Turtle ($22). (Photo: Business
Wire)
“Summer is the perfect time to find adventure with our Under the
Sea friends,” said Maxine Clark, Build-A-Bear Workshop founder and
chief executive bear. “We are excited to give Guests the chance to
win a Beaches Resorts vacation with airfare provided by Delta
Vacations, but whether at the sea or in the sandbox, we know our
Guests will love bringing home these beach buddies for endless fun
all summer long.”
Each new Under the Sea stuffed animal comes with a mini plush
sea buddy. Under the Sea themed clothing and accessories are also
available at Build-A-Bear Workshop and buildabear.com®.
Additionally, Guests will receive a free Under the Sea beach towel
with a purchase of $30 or more at Build-A-Bear Workshop locations
in the United States and Canada starting June 1 while quantities
last.
The fun continues at home when Guests bring the Under the Sea
friends to life online at Bearville.com™,the company’s virtual
world and entertainment destination. With a special code from their
Under the Sea furry friend, Guests will receive exclusive virtual
gifts to be redeemed in Bearville™. Each Under the Sea animal comes
with a specially-themed virtual item, such as a clownfish bag and
matching shorts for the Deep Blue Sea Bear. Additionally, this
virtual code will unlock a Cruise Ship Stateroom Home Away From
Home, an animal adventure and themed wallpaper for Guests’ virtual
Cub Condo® houses in Bearville.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company's award-winning website at
buildabear.com®.
About the Build-A-Bear Workshop Friends Count
Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for
helping the company reach these milestones, Build-A-Bear Workshop
is hosting a year-long “Friends Count” celebration. The celebration
includes in-store events and charitable activities. The company is
also inviting Guests to share and read stories about others who
have made furry friends at Build-A-Bear Workshop at the website
buildabear.com/stories. For more information and updates on
Build-A-Bear Workshop and the year-long “Friends Count” initiative
visit buildabear.com®.
About Beaches Resorts
With four spectacular locations in Turks & Caicos and
Jamaica, Beaches Resorts is the ultimate getaway for every member
of the family. With outrageous waterparks, XBOX® 360 Game Garages,
the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs,
Certified Nannies, Butler service, and Red Lane® Spas, Beaches
Resorts provides an unrivaled experience in the Caribbean. As a
proud sponsor of Sesame Street, Beaches Resorts also offers the
Caribbean Adventure with Sesame Street®, where kids can spend their
vacation with their favorite friends from the Sesame Street gang
with daily activities and weekly stage shows. Beaches Resorts are
also the perfect destination wedding and vow renewal venue,
offering unrivaled choices for your most special day and the
opportunity for the whole family to celebrate together with
FamilyMoons®. For more information, please visit beaches.com.
About Delta Vacations
Delta Vacations is the official vacation brand of Delta Air
Lines and offers customizable vacations via Delta Air Lines and its
worldwide partners. Delta Vacations provides the convenience of
booking flight and hotel together with the lowest available
airfares on Delta and its partner airlines, offering discounted
hotel rates, bonus miles for travelers through the Delta SkyMiles
frequent flyer program and special offers to over 250 of the
world’s most appealing leisure destinations, with a best price
guarantee. They also have specialty vacations such as luxury
vacations, destination weddings and honeymoons, escorted tours and
river cruises, ski vacations, and group travel, plus add-ons such
as car rentals, sightseeing excursions and other activities. For
more information, consult a travel agent or visit
www.deltavacations.com.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
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