Alvin and the Chipmunks™ and The Chipettes™ are Chipwrecked at Build-A-Bear Workshop
23 11월 2011 - 12:22AM
Business Wire
Build-A-Bear Workshop®, in a partnership with Twentieth
Century Fox Consumer Products and Bagdasarian Productions,
announced today the debut of Alvin and Brittany plush characters
strutting straight off the red carpet and into stores nationwide.
Beginning November 25, Guests can make their own Alvin and Brittany
($23 each), stars of the highly anticipated third installment of
the blockbuster family film franchise, Alvin and the Chipmunks:
Chipwrecked! arriving in theaters December 16. Also available are
mini Alvin and the Chipmunks friends Simon, Theodore, Jeanette and
Eleanor ($12 each, or $10 each when Guests purchase two or more) in
pre-stuffed mini form, all dressed in island apparel.
“Fans of Alvin and the Chipmunks will be excited to find these
friends at Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear
Workshop founder and chief executive bear. “Our Guests will love
taking home these characters from the big screen for endless
entertainment long after the credits roll.”
“Build-A-Bear Workshop’s latest product line highlights the
iconic features of both Alvin and the Chipmunks and The Chipettes
in a merchandising program that is sure to inspire Guests this
holiday season,” said Jeffrey Godsick, President of Fox Consumer
Products.
Make-your-own Alvin comes sporting a Hawaiian tee and
make-your-own Brittany comes wearing a fuchsia slip dress. To be
ready to hit the red carpet at a moment’s notice, Alvin can be
dressed in a slick white tux ($13.50) and Brittany in a
Build-A-Bear Workshop exclusive salsa dancing dress ($13.50). These
accessories, Alvin, Brittany and friends will be available in
stores and online at buildabear.com®.
Guests who purchase Alvin or Brittany will receive a virtual
chipmunk for their online character to redeem on Bearville.com™,
the Build-A-Bear Workshop online entertainment destination and
virtual world. Additionally, all Guests will be able to view an
Alvin appearance on The Chloe Show and enjoy two Alvin and the
Chipmunks: Chipwrecked! trailers featured in the Bearville™
theater.
Build-A-Bear Workshop will also offer a Chipwrecked Screening
Sweepstakes on the Build-A-Bear Workshop Facebook page from
November 25 through December 11. Guests, age 13 and older, can
enter to win a private screening of Alvin and the Chipmunks:
Chipwrecked! for themselves and up to 300 guests. Visit
Build-A-Bear Workshop’s Facebook page, www.facebook.com/buildabear,
for more details or to enter.
For more information on the holiday motion picture event, Alvin
and the Chipmunks: Chipwrecked! visit www.munkyourself.com or
www.facebook.com/Alvin-and-the-Chipmunks.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at bearville.com™. The
company was named to the FORTUNE 100 Best Companies to Work For®
lists for the third year in a row in 2011. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010.
For more information, call 888.560.BEAR (2327) or visit the
company's award-winning Web site at buildabear.com®.
Parental permission may be required to access Bearville.com.
Visit Bearville.com for details.
About Bagdasarian Productions
A leading producer of high quality, family-oriented programming,
Bagdasarian Productions, helmed by Ross Bagdasarian and Janice
Karman, is best known for its creation and oversight of Alvin and
The Chipmunks, The Chipettes, and other related characters.
Originally created in 1958, The Chipmunks are presently one of the
biggest family franchises with a multi-generational, international
following.
About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer
Products licenses and markets properties worldwide on behalf of
Twentieth Century Fox Film Corporation, Twentieth Television and
Fox Broadcasting Company, as well as third-party lines. The
division is aligned with Twentieth Century Fox Television, one of
the top suppliers of primetime entertainment programming to the
broadcast networks
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and
distributes motion pictures throughout the world. These motion
pictures are produced or acquired by the following units of FFE:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures,
Twentieth Century Fox Animation and Fox International
Productions.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
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