Build-A-Bear Workshop® Offers a New Way for Guests to Feed Their Friendship
25 8월 2010 - 9:00PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, announced today that it is
introducing a new brand of furry fun. Starting Sept. 3,
build-a-bear smallfrys™ will be available at Build-A-Bear Workshop
stores and buildabear.com®. The limited edition collection includes
eight pre-stuffed animals which are smaller versions of past and
present Build-A-Bear Workshop favorite furry friends. They come
packaged complete with their very own “nutritional friendship
information” on back. Although they are small, each build-a-bear
smallfrys furry friend has big personality- every serving is sure
to increase Build-A-Bear Workshop Guests’ daily smiles.
“The build-a-bear smallfrys collection offers our Guests a whole
new way to play and we have gotten great initial feedback from them
about this new product,” said Maxine Clark, Build-A-Bear Workshop
founder and chief executive bear. “Tweens like how portable they
are and younger Guests love to play Mama and Baby with their
regular sized stuffed animals and build-a-bear smallfrys.”
Guests can collect all eight of these first-of-their kind,
limited edition friends including:
- Sassy Kitty
- Read Teddy®
- Marble Monkey
- Endless Hugs Teddy
- Shaggy Pup
- Peace Bear
- Fabulous Frog
- Cinnamon Swirl Bunny
A limited edition collection of smallfrys-sized fashions are
also available at Build-A-Bear Workshop and buildabear.com
including: Plaid Shirt and Tie Jean set, Hoodie and Jean set,
Fuchsia Ruffle Leggings set, Pink Dot Dress, Peace Pajamas, Blue
Fairy outfit and more. The furry friends will be available through
Oct. 31 or while supplies last.
Big build-a-bear smallfrys fun is also available at
buildabearville.com®, the company’s virtual world. Each of these
furry friends comes with a code to receive free gifts at
buildabearville.com. When Guests redeem their code online, they
receive a virtual accessory bag themed to carry their build-a-bear
smallfrys friend and a doll house style furniture item. When Guests
click on the item, it opens up to a new smaller room, the perfect
size for a build-a-bear smallfrys virtual furry friend.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning Web site at buildabear.com®.
Parental permission may be required to access
buildabearville.com. Visit buildabearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
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Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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