New collection designed by world-class perfumers to capture
powerful essence of confidence and drive reappraisal of
Avon's fragrance category
LONDON, Nov. 13, 2019
/PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), today
announces the launch of Maxima and Maxime, a long-lasting duo of
premium fragrances inspired by the ancient past to ignite the inner
sparkle and confidence in the wearer.
Already a fragrance powerhouse, selling seven fragrances every
second* across the world, Avon is
bringing a distinctive, high quality proposal to the existing
portfolio. Created by world-renowned perfumers Pascal Gaurin and Clément Gavarry, the new duo
is designed to grow the fragrance category by encouraging customers
to 'trade up' and experience a level of luxury that sparks a
reassessment of Avon's quality
credentials.
The long-lasting blends of divine ingredients in Maxima and
Maxime are inspired by the ancient power of the Gods.
Maxima harnesses shimmering and noble notes of Immortelle Flower,
the bloom of eternity and Maxime boasts primordial notes of
Olibanum, a rare, precious and divine ingredient first offered to
praise the gods.
Clément Gavarry said: "I looked to the past – ancient
traditions – classic ingredients and olfactive executions for
inspiration. Throughout history, our past informs our
present. Today it is no different. I enjoy creating
with Avon because it's truly
impressive how well they listen to the desires of their customers
and develop with those desires at the heart of each new product
creation."
To build the brand, a full digital campaign supports the launch
utilizing the beautiful stand-out imagery and brand storytelling
about igniting the power from within. Representing a
significant potential opportunity to grow their businesses,
Avon's beauty entrepreneurs will
be excited to share this content with their own customers and
networks through the online content studio and their own mobile
apps.
Tatiana Piccolo, Vice President
Global Fragrance said: "Our world-class innovation capabilities
have ensured that we have many fragrances to be proud of and
Avon is undoubtedly a
global fragrance powerhouse. Brand and quality perception are
everything in fragrance, and with these premium new scents as part
of our arsenal, we are striving to open up the brand to a wider
audience and drive true reappraisal. These are superior
fragrances that easily rival those at the top end of the
market."
To learn more about Maxima and Maxime or buy, find
Avon in your country
here.
*2018 unit sales EDP/EDT/cologne
About Avon Products Inc.
For 130 years Avon has stood
for women: providing innovative, quality beauty products which are
primarily sold to women, through women. Millions of
independent sales Representatives across the world sell iconic Avon
brands such as Avon Color and ANEW through their social networks,
building their own beauty businesses on a full- or part-time
basis. Avon supports women's
empowerment, entrepreneurship and well-being and has donated over
$1billion to women's causes through
Avon and the Avon
Foundation. Learn more about Avon and its products at
www.avonworldwide.com. #stand4her
Forward-Looking Statements
This material contains "forward-looking statements" that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, including statements
relating to product launches and Avon's transformation. Because forward-looking
statements inherently involve risks and uncertainties, actual
future results may differ materially from those expressed or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the possibility of
business disruption, competitive uncertainties, and general
economic and business conditions in Avon's markets as
well as the other risks detailed in Avon's filings with
the Securities and Exchange Commission. Avon undertakes
no obligation to update any statements in this material after it is
posted to the Investor Relations section of our website.
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SOURCE Avon Products, Inc.