"What We Value is You" Highlights Local
People, Places, and Businesses
WESTERLY, R.I., Aug. 22,
2023 /PRNewswire/ -- The Washington Trust
Company ("Washington Trust"; "the Bank") today launched a
marketing campaign to introduce its new brand position: "What we
value is you." The multimedia campaign features local
people, businesses, and places; acknowledging their work ethic,
courage, and character while celebrating everything that is special
about our local communities.
"Our new brand statement—'What we value is you'—is a
simple, yet powerful phrase that embodies the spirit and purpose of
Washington Trust," said Edward O. "Ned" Handy III, Washington Trust
Chairman and CEO. "Washington Trust has been committed to helping
our customers, businesses, and the community reach their financial
goals for more than 223 years. Our new brand reflects our
long-standing commitment to the people—our employees, our
customers, our community partners, and our shareholders—who
continue to play a role in our success and make Washington Trust
the best!"
Washington Trust is recognized as the oldest community bank in
the nation and the new campaign kicks off on the Bank's
223rd anniversary. The multimedia campaign features a
comprehensive media strategy, including both digital and
traditional media, and a modern, vibrant look and sound, including
a refreshed website and an upbeat version of the company's
signature music jingle. In addition to promoting brand
messaging, the campaign shares Washington Trust's comprehensive
financial solutions, including checking and savings accounts,
digital banking, home lending and business banking, and will
highlight current deposit checking and certificate of
deposit ("CD") offers.
The campaign was developed by Boston-based Forge Worldwide, in partnership
with Rhode Island-based companies,
including Gnarly Bay, video and film production; Joshua Behan
Photography; and Star Trak Studios, audio production. The
campaign features local business owners and businesses, including
Dave's Fresh Marketplace, A. Autiello Construction, Be Moore
Interpreting and Dave's Coffee.
ABOUT WASHINGTON
TRUST®
At Washington Trust, "What we value is you." Washington
Trust has continually helped the people, businesses, and
organizations of New England improve their financial lives for more
than 200 years. Founded in 1800, we are the oldest community bank
in the nation, the largest state-chartered bank headquartered in
Rhode Island and one of the
Northeast's premier financial services companies. We offer a full
range of financial services, including commercial banking, mortgage
banking, personal banking and wealth management and trust
services through its offices located in Rhode Island, Connecticut and Massachusetts. The Washington Trust Company is
a subsidiary of Washington Trust Bancorp, Inc., (NASDAQ:
WASH). Additional information on Washington Trust can be found at
washtrust.com.
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SOURCE The Washington Trust Company