Vital Farms Shows Consumers Where Honest Food is Raised
19 1월 2021 - 11:00PM
Today, Vital Farms (Nasdaq: VITL), a Certified B Corporation that
offers a range of ethically produced pasture-raised foods
nationwide, announced its latest brand campaign titled: “Where
Honest Food is Raised.” Through humorous storytelling, the campaign
highlights the attributes that define Vital Farms eggs, butter, and
Egg Bites: humanely treated hens and cows that have the freedom to
roam outdoors on pasture year-round, raised by family farmers.
“We’ve built a brand that is known for being transparent,
honest, and caring for our stakeholders,” said Kathryn McKeon,
Senior Director of Brand, Vital Farms. “Whether we’re enabling
consumers to trace their carton of eggs back to the farm on which
they were laid or debunking misleading animal welfare claims, Vital
Farms is Where Honest Food is Raised. Our new campaign brings this
message to life, featuring an employee, whom we call crewmember,
from our Farmer Support team and storytellers such as a local news
reporter, auctioneer, and librarian, who shed light on the ethical
standards to which we hold ourselves accountable.”
Vital Farms’ “Where Honest Food is Raised” campaign will include
digital videos that appear across a variety of digital, social, and
streaming television platforms. The spots will feature Vital Farms
eggs, butter, and Egg Bites.
“Where Honest Food is Raised” is the first advertising from
Vital Farms since the company launched its egg traceability program
in January 2020. All four new spots can be viewed on YouTube
here.
About Vital FarmsVital Farms, a Certified B
Corporation, offers a range of ethically produced pasture-raised
foods nationwide. Started on a single farm in Austin, Texas, in
2007, Vital Farms is now a national consumer brand that works with
over 200 small family farms and is the leading U.S. brand of
pasture-raised eggs and butter by retail dollar sales. Vital Farms'
ethics are exemplified by its focus on the humane treatment of farm
animals and sustainable farming practices. In addition, as a
Delaware Public Benefit Corporation, Vital Farms prioritizes the
long-term benefits of each of its stakeholders, including farmers
and suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms'
pasture-raised products, including shell eggs, butter, hard-boiled
eggs, ghee, egg bites and liquid whole eggs, are sold in
approximately 16,000 stores nationwide.
CONTACT:Media:Nisha
DevarajanNisha.Devarajan@vitalfarms.com
Investors:Ashley
DeSimoneAshley.DeSimone@icrinc.com
Vital Farms (NASDAQ:VITL)
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