VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced today that it has been ranked #2 in customer satisfaction among Internet Retailer's top 100 U.S. websites during the 2013 holiday season, surpassed only by Amazon.com, according to the ForeSee Experience Index (FXI): 2013 U.S. Retail Edition. The Company improved its ranking by one spot over the 2012 results. For the second year in a row, Vitacost.com was the #1 e-retailer among websites selling health and beauty products.

ForeSee surveyed more than 23,000 online shoppers between Thanksgiving and Christmas, asking them to rate their experience with the top 100 online retailers. Results were compiled using a sophisticated scientific methodology which measured key drivers of the customer experience: price, content, functionality and merchandise. "Price" measured fairness and competitiveness of a company's product prices on its website. "Content" measured the accuracy, quality and freshness of information. "Functionality" measured the usefulness, convenience and variety of online features and tools available to the customer, while "Merchandise" measured the appeal, variety and availability of products for sale online.   

"ForeSee has been measuring holiday shoppers' experiences with the largest retail websites in America for nine consecutive years," said Larry Freed, President and Chief Executive Officer of ForeSee and author of the index. "Vitacost's #2 ranking in our web study is an impressive achievement and indicates that they are a true leader in customer satisfaction, well ahead of much larger and more well-known organizations."

"The results of the ForeSee Experience Index reflect Vitacost's value proposition to consumers of price, selection, and service, as well as our overall commitment to customer satisfaction," stated Jeffrey Horowitz, Chief Executive Officer of Vitacost.com. "With its scientific methodology and extensive population sampling, the FXI is one of the most reliable indicators of customer experience, so we are thrilled to learn that we have achieved the second-place spot among such esteemed competition. We continue to make customer satisfaction the center of our mission and strive to implement new, innovative ways to further improve the customer experience."

About ForeSee

As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.ForeSee.com for customer experience solutions and original research.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180 #2292
         Kathleen.reed@vitacost.com