Vitacost Expands Proprietary Business With Launch of New Food, Beauty and Diet Lines
30 10월 2013 - 9:00PM
Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of
healthy living products, today announced the expansion of its
proprietary business with the launch of new food, beauty and diet
lines. These new products follow the debut of ARO: Black Series,
Vitacost's sports nutrition brand, which was released in April and
now includes 39 SKUs, including protein powders, fat burners,
pre-workout formulas, branch-chain amino acids and creatine.
"At Vitacost, we are proud to introduce high-quality, affordable
products that meet the needs of today's health and cost-conscious
consumer," stated Jeffrey Horowitz, Chief Executive Officer of
Vitacost.com. "To make healthy living affordable for everyone, we
will continue to develop lower-priced alternatives to the products
our customers desire the most."
Vitacost's new products include:
- Glonaturals beauty, which includes BB crèmes, argan oil and
skincare; these botanically based products are infused with natural
anti-aging ingredients including hyaluronic acid.
- ARO Lean meal replacement diet shakes, in gourmet-inspired
flavors including Angel Food Cake, Peanut Butter Cup and Chocolate
Fudge Brownie; a single-serving shake contains 190 calories and 24
grams of protein to support weight loss.
- PBSLIM, powdered non-GMO organic peanut butter, which contains
85% fewer fat calories than traditional peanut butter; the powder
can be combined with water to create a peanut "paste," or mixed
into smoothies, baked goods and even pasta dishes to enhance food
with the flavor, protein and fiber of peanuts without unwanted
extra fat.
- Super Cacao bars, 66% dark chocolate enhanced with vitamin and
supplement blends including anti-oxidants, probiotics and green tea
extract; flavors include coconut, Mandarin orange, and lemon
ginger.
In addition, the Company continues to introduce new VMHS
products, launching adult gummy vitamins, probiotics for children
and vitamin drops for infants, a combination vitamin plus probiotic
collection, and new Vitacost "Quickdots," a variety of sublingual
melts for customers seeking an alternative to tablet- and
capsule-swallowing. The Company is also in the process of
rebranding and expanding its existing healthy snacks line with
innovative, environmentally friendly packaging featuring
water-based ink and BPA-free materials and is set to launch a
proprietary line of natural cleaners over the next several months
as well.
All new products feature an updated look and design. For
more information on Vitacost's brands, visit:
http://www.vitacost.com/vitacostbrandcategories.
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of
healthy living products, including dietary supplements such as
vitamins, minerals, herbs and other botanicals, amino acids and
metabolites, as well as cosmetics, organic body and personal care
products, pet products, sports nutrition and health foods.
Vitacost.com, Inc. sells these products directly to consumers
through its website, www.vitacost.com. Vitacost.com, Inc. strives
to offer its customers the broadest selection of healthy living
products, while providing superior customer service and timely and
accurate delivery.
CONTACT: Vitacost.com
Kathleen Reed
Director of Investor Relations
561.982.4180
Kathleen.reed@vitacost.com
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