VITC Vitacost.Com, Inc. (MM)

Vitacost.com (NASDAQ: VITC), a leading online retailer of health and wellness products, recently re-launched its mobile commerce website with significant new functionality created to satisfy the specific preferences of its loyal customer base. The new mobile website was developed in partnership with Moovweb, the leader in rapid mobile web development solutions. After conducting extensive consumer research, Vitacost leveraged Moovweb's technology platform and mobile expertise to deliver key features such as social shopping, product recommendations and purchase tracking.

"Vitacost customers are very passionate about their health and wellness products," stated Vitacost CMO David Zucker. "Our new Moovweb-powered mobile site unleashes the power of social media to help our customers spread the word about their favorite products, as well as easily access recommendations for new products. Working with Moovweb was a seamless process. They helped us re-launch our mobile platform in an extremely efficient manner."

The mobile site's new features include the ability for shoppers to share their product preferences on Facebook, receive social signaling from friends with similar tastes, and log into their Vitacost accounts, where they can access their complete transactional histories and receive recommendations for new products based on past purchases.

In addition to the newly revamped mobile site, Vitacost launched a complementary app, which has the mobile site's features as well as key personalization benefits, including reminders alerting customers to take their vitamins, and a feature allowing users to scan a product's barcode inside a store for easy on-site comparison shopping.

"Vitacost's new Moovweb-powered website represents the perfect storm of consumer intelligence and social interaction married together in a simple, compelling mobile experience," said Ajay Kapur, CEO and co-founder of Moovweb. "The combination of Vitacost's vision and Moovweb's industry-leading mobile platform has set a high bar for other ecommerce websites to follow."

Vitacost is rapidly spreading the word about its new Moovweb mobile site and app, using social media to educate its users about the new offering. Among the tactics being deployed is a new YouTube video.

About Moovweb:

Moovweb's cloud development platform allows developers to create full-featured, fast mobile and tablet websites which are real-time extensions of existing desktop sites, avoiding unnecessary rework and allowing organizations to maintain a single web development path. Customers utilize a set of open-standards-based development tools and can deploy in-house mobile development and design teams to create compelling mobile web experiences. The technology currently powers mobile websites, apps, and tablet applications for Macy's, Walmart, 1-800-FLOWERS.COM and dozens of other large and medium-sized businesses. Moovweb is headquartered in San Francisco, is profitable, growing rapidly, and is backed by Silicon Valley angels Andy Bechtolsheim and Eric Hahn.

If you'd like more information on Moovweb you can visit them online at www.moovweb.com. Or call 1-877-MOOVWEB.

About Vitacost.com, Inc. Vitacost.com, Inc. (NASDAQ: VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

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CONTACT: Mitch Bishop CMO Moovweb Email Contact (415) 847-1593