VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced its stock has been added to the Russell Global Index, Russell 3000 Index, Russell 2000 Index, and the Russell Microcap Index, effective today. The Russell Indices provide a comprehensive and unbiased barometer for evaluating stock performance in the U.S. and world-wide equity markets and are completely reconstituted annually to ensure new and growing equities are reflected.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180
         
         ICR, Inc.
         John Mills
         Senior Managing Director
         310.954.1105