VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced today that the Company will webcast its Analyst Day on Thursday, June 7, 2012 beginning at 9:30 a.m. EDT. The meeting will include presentations from Jeffrey Horowitz, Vitacost.com's Chief Executive Officer; Brian Helman, Chief Financial Officer; David Zucker, Ph.D., Chief Marketing Officer; and Bert Wegner, Chief Operating Officer.

The presentation will be broadcast live over the Internet on the Company's Investor Relations website at http://investor.vitacost.com, and will be archived online through June 30, 2012.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180
         
         ICR, Inc.
         John Mills
         Senior Managing Director
         310.954.1105