VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer and direct marketer of health and wellness products, will release results for the third quarter ended September 30, 2011 on Tuesday, November 8, 2011 before market open. The Company will host a conference call to discuss these results with additional comments and details. Participating on the call will be Jeff Horowitz, Chief Executive Officer, and Steve Markert, interim Chief Financial Officer. The conference call is scheduled to begin at 10:00 a.m. ET on Tuesday, November 8, 2011. The call will be broadcast live over the Internet and available through the 'events' section of the Company's Investor Relations website at http://investor.vitacost.com/events.cfm. In addition, you may dial 877-705-6003 to listen to the live broadcast.

A telephonic playback will be available from 1:00 p.m. ET, November 8, 2011, through November 22, 2011. Participants can dial 877-870-5176 to hear the playback. The passcode is 382440.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180
         
         ICR, Inc.
         John Mills
         Senior Managing Director
         310.954.1105