Kahn Swick & Foti, LLC ("KSF") and KSF partner Former Attorney General of Louisiana, Charles C. Foti, Jr. announce that the firm continues its investigation in the firm’s securities class action lawsuit against Vitacost.com, Inc. ("Vitacost" or the "Company") (Nasdaq: VITC). The lawsuit, Case No. 10-80644, is pending in the United States District Court for the Southern District of Florida on behalf of purchasers of the common stock of the Company between September 24, 2009 and April 20, 2010, inclusive (the "Class Period"). No class has yet been certified in this action.

What You May Do

If you have information that would assist KSF in its ongoing investigation prior to the filing of a consolidated amended complaint in December, or would like to discuss your legal rights, you may, without obligation or cost to you, call or e-mail KSF Managing Partner, Lewis Kahn (lewis.kahn@ksfcounsel.com), toll free 1-866-467-1400, ext. 200, after hours via cell phone 504-301-7900. KSF encourages anyone with information regarding Vitacost’s conduct during the period in question to contact the firm to discuss the investigation, including whistleblowers, former employees, shareholders and others. KSF attorneys have significant experience in representing both institutional and individual shareholders in securities fraud litigation nationwide.

About the Lawsuit

The complaint accuses the defendants of violations of the Securities Exchange Act of 1934 and the Securities Act of 1933 by virtue of the Company's failure to disclose during the Class Period and/or in the offering documents (registration statement and prospectus) for its initial public offering on or about September 24, 2009, that the Company was starting a product-mix shift away from the high-margin proprietary products yet inflated demand for its proprietary products by pushing out excess product to customers so that it could mask declining demand; that the Company was knowingly experiencing logistical issues at its own plants, lacking adequate oversight processes and procedures and utilizing ineffective operations software; that the Company lacked adequate internal and financial controls; and that as a result of the foregoing, the Company's financial results were materially inflated at all relevant times. According to the complaint, after, on April 20, 2010, the Company announced updated guidance for revenue for the quarter ending March 31, 2010 and for the full year 2010, the value of Vitacost.com stock declined significantly.

About Kahn Swick & Foti, LLC

KSF, whose partners include the Former Louisiana Attorney General Charles C. Foti, Jr., is a law firm focused on securities class action litigation with offices in New York and Louisiana. KSF's lawyers have significant experience litigating complex securities class actions nationwide on behalf of both institutional and individual shareholders. To learn more about KSF, you may visit www.ksfcounsel.com.

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