VITC Vitacost.Com, Inc. (MM)

The school year can be a busy time for both children and adults. Vitacost.com, a leading online retailer of discount vitamins, minerals and supplements, urges parents not to forget the importance of providing their child with essential vitamins, minerals and other nutrients.

Vitamins, minerals and other nutrients are crucial for growth and development. For many children who do not eat a balanced diet with plenty of fruits, vegetables and whole grains, multi-vitamin supplements can provide the nutrients they may be missing.

If your child is picky, getting him or her to take a multi-vitamin or nutritional supplement can be tricky. Try a chewable product, such as NSI Multi-Vitamin Gummies, which come in a variety of fun and colorful great-tasting gummy shapes. Another helpful option is Nature's Plus Animal Parade, a tasty chewable that comes in a variety of flavors to please even the pickiest eater.

If your child still refuses to take their multi-vitamin, it may be helpful to hide it in their favorite food or beverage. Chewable multi-vitamins can be easily crushed and added to applesauce, yogurt and pudding. Liquid formulas mix well with fruit juices or smoothies, making a perfect and nutritious before-school breakfast.

There are several precautions you should take when purchasing multi-vitamins for your children. First, check the label -- and be on the lookout for excess sugars, fillers and artificial colors and flavors, as they may do more harm than good. Also, be sure to store all vitamins and nutritional supplements in a place where your child can't reach them -- especially products that look or taste like candy.

Adding vitamins to your child's school routine doesn't have to be a chore. Vitacost.com carries a wide array of fun, great-tasting no-fuss vitamin and mineral formulas for children. To view a full list of children's multi-vitamins, please visit http://www.vitacost.com/Multi-vitamins-For-Children.

About Vitacost.com, Inc.

Vitacost.com, Inc. (NASDAQ: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

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Contact: Vitacost 1-800-381-0759