- Initial Statement of Beneficial Ownership (3)

FORM 3	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0104 Expires: February 28, 2011 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person ^*

GREAT HILL INVESTORS LLC

2. Date of Event Requiring Statement (MM/DD/YYYY) 3/23/2010

3. Issuer Name and Ticker or Trading Symbol

Vitacost.com, Inc. [VITC]

(Last) (First) (Middle)

ONE LIBERTY SQUARE,

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director ___ X ___ 10% Owner
_____ Officer (give title below) _____ Other (specify below)

(Street)

BOSTON, MA 02109

(City) (State) (Zip)

5. If Amendment, Date Original Filed (MM/DD/YYYY)

6. Individual or Joint/Group Filing (Check Applicable Line)

___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $0.00001 par value per share	15801 ⁽¹⁾ ⁽²⁾	D
Common Stock, $0.00001 par value per share	3545064 ⁽¹⁾ ⁽³⁾	D
Common Stock, $0.00001 par value per share	1858832 ⁽¹⁾ ⁽⁴⁾	D

*Table II - Derivative Securities Beneficially Owned ( e.g.* , puts, calls, warrants, options, convertible securities)**
1. Title of Derivate Security (Instr. 4)	2. Date Exercisable and Expiration Date (MM/DD/YYYY)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivate Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security		6. Nature of Indirect Beneficial Ownership (Instr. 5)

Explanation of Responses:
( 1)	This report is filed jointly by Great Hill Investors, LLC ("GHI"), Great Hill Partners GP III, L.P. ("GHEPIIIGP"), Great Hill Equity Partners III, L.P. ("GHEP III"), GHP III, LLC ("GHPIII"), Great Hill Partners GP IV, L.P. ("GHEPIVGP"), Great Hill Equity Partners IV, L.P. ("GHEP IV"), GHP IV, LLC ("GHPIV", together with GHI, GHEPIIIGP, GHEP III, GHPIII, GHEPIVGP and GHEP IV, the "Reporting Entities"), John G. Hayes ("Hayes"), Chirstopher S. Gaffney ("Gaffney") and Matthew T. Vettel ("Vettel", together with Hayes and Gaffney, the "Reporting Persons"). The Reporting Entities and the Reporting Persons may be deemed to be part of a group for reporting purposes.
( 2)	These shares are directly held by GHI. Gaffney and Hayes are managers of GHI and, as such, may be deemed to indirectly beneficially own the common stock beneficially owned by GHI. Each of Gaffney and Hayes disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
( 3)	These shares are directly held by GHEP III. GHEPIIIGP is the sole general partner of GHEP III and GHPIII is the sole general partner of GHEPIIIGP. Gaffney, Hayes and Vettel are managers of GHPIII and as such, together with GHEPIIIGP and GHPIII, may be deemed to indirectly beneficially own the common stock beneficially owned by GHEP III. Each of Gaffney, Hayes, Vettel, GHEPIIIGP and GHPIII disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
( 4)	These shares are directly held by GHEP IV. GHEPIVGP is the sole general partner of GHEP IV and GHPIV is the sole general partner of GHEPIVGP. Gaffney, Hayes and Vettel are managers of GHPIV and as such, together with GHEPIVGP and GHPIV, may be deemed to indirectly beneficially own the common stock beneficially owned by GHEP IV. Each of Gaffney, Hayes, Vettel, GHEPIVGP and GHPIV disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.

Reporting Owners
Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
GREAT HILL INVESTORS LLC ONE LIBERTY SQUARE BOSTON, MA 02109		X
Great Hill Equity Partners III LP ONE LIBERTY SQUARE BOSTON, MA 02109		X
Great Hill Partners GP III, L.P. ONE LIBERTY SQUARE BOSTON, MA 02109		X
GHP III, LLC ONE LIBERTY SQUARE BOSTON, MA 02109		X
GREAT HILL EQUITY PARTNERS IV LP ONE LIBERTY SQUARE BOSTON, MA 02109		X
Great Hill Partners GP IV, L.P. ONE LIBERTY SQUARE BOSTON, MA 02109		X
GHP IV, LLC ONE LIBERTY SQUARE BOSTON, MA 02109		X
Vettel Matthew T GREAT HILL PARTNERS ONE LIBERTY SQUARE BOSTON, MA 02109		X
GAFFNEY CHRISTOPHER S GREAT HILL PARTNERS ONE LIBERTY SQUARE BOSTON, MA 02109		X
HAYES JOHN G GREAT HILL PARTNERS ONE LIBERTY SQUARE BOSTON, MA 02109		X

Signatures
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Investors, LLC		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Equity Partners III, L.P.		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Partners GP III, L.P.		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of GHP III, LLC		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Equity Partners IV, L.P.		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of Great Hill Partners GP IV, L.P.		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact of GHP IV, LLC		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact for Christopher S. Gaffney		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact for John G. Hayes		3/29/2010
^** Signature of Reporting Person		Date
/s/ Laurie T. Gerber, as attorney-in-fact for Matthew T. Vettel		3/29/2010
^** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.