Vitacost.com, Inc. Launches New Online Community

Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, today announced the launch of its online health community, MyVitacost Community, available at www.community.vitacost.com, which offers a free and unique way to connect with like–minded health enthusiasts.

“I am pleased to announce the launch of our new interactive online health community. We look forward to providing health-conscious consumers a “community” where they can share knowledge, experiences, and collaborate with others on health and wellness,” said Ira Kerker, Chief Executive Officer of Vitacost.com. “Users will find support and inspiration from other members, up-to-date content and health tips, and participate in discussions on topics such as; supplements, weight loss, joint health, and general health and wellness. MyVitacost Community is an example of how Vitacost.com continues to expand its offerings and enhance the consumer’s experience. I’d like to invite consumers of natural health products to post a blog, submit a review, upload photos, and share their experiences and advice so others may benefit.”

The MyVitacost Community features an interactive chat room, customizable profile tool, and over 125,000 articles of free health tips and information with new content added daily. Members can also create their own groups, track progress, recommend products, post product reviews, and provide feedback and suggestions to other members on the community discussion boards. Access to the community is free and Visitors that complete a member profile can gain access to exclusive promotions and offers.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

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