ULTE Ultimate Electronics (MM)

Ultimate Electronics Adds T-Mobile USA to Its Line of Wireless Service Providers Shoppers Can Choose From a Variety of Phones, Plans, and Accessories and Activate Wireless Service in the Store THORNTON, Colo., Nov. 8 /PRNewswire-FirstCall/ -- Ultimate Electronics, Inc. (NASDAQ:ULTE), a leading specialty retailer of home entertainment and consumer electronics products in 14 states, today announced it has added T-Mobile(R) to Ultimate Electronics' growing line of wireless products and services. Ultimate Electronics will offer a variety of T-Mobile calling plans for individuals and families on the company's national GSM/GPRS wireless voice and data network. "We are proud to add T-Mobile to our growing line of leading wireless service providers," stated Dave Workman, President and CEO of Ultimate Electronics. "The wireless market continues to grow and diversify, and we will continue to select the best range of products to meet the various needs and budgets of our technology-savvy customers. T-Mobile is a premier national wireless carrier with phones and services to meet the needs of everyone from business travelers to busy parents and students. Our wireless specialists can help shoppers pick out the perfect phone, calling plan, features, and accessories for their needs, and even activate their service right in the store." Customers visiting the wireless kiosk at any Ultimate Electronics store will find the latest T-Mobile phones from Motorola(R), Nokia(R), and Samsung(R), which include the latest features such as video/sound recording capabilities, built-in cameras, high-speed wireless Internet, and instant messaging from AOL(R), MSN(R) or Yahoo!(R). In addition to the latest phones, Ultimate Electronics offers a full line of accessories such as protective cases, chargers, and wireless hands-free devices. About Ultimate Electronics, Inc. Ultimate Electronics is a leading specialty retailer of home entertainment and consumer electronics products in 14 states. The company operates 65 stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the trade name Ultimate Electronics(R) and 11 stores in Colorado under the trade name SoundTrack(R). In addition, the company operates Fast Trak Inc., an independent electronics repair company. Ultimate Electronics has received numerous industry awards including Audio Video International's 2003 "Top 10 Audio/Video Retailer of the Year." For more information, please visit http://www.ultimateelectronics.com/. Ultimate Electronics and SoundTrack are registered trademarks of Ultimate Electronics, Inc. Motorola, Nokia, Samsung, AOL, MSN and Yahoo! are registered trademarks of their respective owners. For further information, please contact Mac McNeer of Ashton Partners, +1-312-553-6742, for Ultimate Electronics, Inc. DATASOURCE: Ultimate Electronics, Inc. CONTACT: Mac McNeer of Ashton Partners, +1-312-553-6742, for Ultimate Electronics, Inc. Web site: http://www.ultimateelectronics.com/ Company News On-Call: http://www.prnewswire.com/comp/877054.html

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