Traffic.com Affirms Nationwide Leadership in Comprehensive, Personalized, Real-Time Services with Expansion to 50 U.S. Metropol
27 7์ 2006 - 5:01AM
Business Wire
Market Growth Marks Milestone from the Only U.S. Company to Supply
Ad-Supported Traffic Services to Consumers via Television, Radio,
Web, and Wireless Platforms Traffic.com, Inc. (NASDAQ:TRFC), the
leading provider of personalized traffic information for drivers
coast to coast, today announced that the Company has expanded its
geographic coverage from 40 to 50 U.S. metropolitan areas. More
than 120 million drivers now have access to free, real-time traffic
information online and on-the-go. Traffic.com's personalized
services are available across multiple media platforms and are
designed to put consumers back in the driver's seat with complete
control over their road travel decision-making and commuting.
Traffic.com's 10 new metropolitan areas are Albany, NY; Birmingham,
AL; Greensboro, NC; Indianapolis, IN; Louisville, KY; Nashville,
TN; New Orleans, LA; Raleigh-Durham, NC; Tulsa, OK; and Tucson, AZ.
The expanded coverage enhances Traffic.com's nationwide solutions
and services supplied to business partners, government agencies,
and consumers. Gathering, processing, and distributing real-time,
digital traffic data since 1998, Traffic.com provides comprehensive
coverage of all major U.S. metropolitan areas, including New York,
Los Angeles, Boston, Atlanta, San Francisco, Chicago, and
Washington, DC. Traffic.com collects data via the combination of
proprietary, state-of-the-art roadside traffic sensors, government
sources, and locally-specialized operations teams. Since its
inception, the Company has advanced the traffic industry with
innovative technology to ensure traffic data quality. In addition
to ongoing efforts to improve traffic collection through sensor
deployment, Traffic.com marks the fourth anniversary of its Traffic
Data Excellence Program and continues to focus on the integration
of select sources of best-of-breed data obtained from vehicle-based
toll tags, GPS-based devices, and cellular signaling. "Smart
growth, strategic partnerships and superior technology have kept us
at the forefront of the traffic information industry," said Robert
N. Verratti, chief executive officer, Traffic.com. "Reaching the
50-metropolitan area milestone is another manifestation of our
leadership and consumer service offerings." Receiving Traffic.com
content based on the best digital data and most advanced traffic
information management system, daily commuters across the country
benefit from crucial information that is free, personalized,
real-time, and accurate. Traffic.com also delivers content for all
50 U.S. metropolitan areas to business partners for online, mobile,
and in-vehicle applications; cable and broadcast television; and
terrestrial and satellite radio. Government agencies and
Departments of Transportation across the country also utilize
Traffic.com's data and services for infrastructure planning
purposes, as well as commuter and traveler systems. "We believe
Traffic.com is the first choice for business partners and consumers
seeking the highest quality traffic information. Our ability to
ensure we are the preferred provider is demonstrated by recent
agreements with top-tier global partners like AOL, Microsoft, and
Garmin International Inc.," said Robert N. Verratti. "The
combination of our superior traffic data and integrated advertising
platform positions us to lead in the delivery of relevant,
personalized traffic information when, where and how consumers want
to receive it." Included in personalized reports is
up-to-the-minute traffic data including drive times, delays,
incidents, average speed, and slowest speed along a route, as well
as indication of worsening or improving congestion trends, for 50
metropolitan areas via 1-866-MY-TRAFC (1-866-698-7232), the
Company's free, interactive traffic hotline. Drivers can also
register to receive free phone alerts, mobile e-mail alerts, and
desktop email alerts all available through www.traffic.com. As
companies increasingly look for customized, compelling options for
delivering their brand messages, Traffic.com is able to offer
access to consumers at a point-of-action by combining messages with
Traffic.com's compelling, localized content in the 50 metropolitan
areas. Offering integrated advertising programs that include
television sponsorships, radio promotions, an extensive Web site
partner network and my traffic.com(TM) personalized mobile
services, Traffic.com provides advertisers the ability to target
consumers with messages tied to information they need multiple
times per day. Traffic.com is the first in the industry to pioneer
pinpoint mobile advertising opportunities that enable advertisers
to communicate highly-targeted localized messages in a friendly,
non-intrusive style to navigation device users every time they
calculate a route or request traffic information via the mobile
device. About Traffic.com Traffic.com(R) is the leading provider of
personalized traffic information for drivers coast to coast.
Through the industry's most comprehensive data collection
infrastructure, Traffic.com offers consumers real-time customized
traffic reports in 50 metropolitan areas. These personalized
consumer reports are complete with predictive traffic trends,
vehicle speeds, congestion levels, travel times, and delay times
delivered via web, wireless device, radio, television, and
in-vehicle navigation systems. Traffic.com's ability to distribute
traffic information via specialized data feeds and across multiple
platforms creates unique, cross-platform branding opportunities for
advertisers, enabling them to expand their reach and target
consumers with useful, relevant content multiple times per day.
Traffic.com's growing list of business partners includes AOL,
Microsoft, The Weather Channel(R), Comcast, Garmin International
Inc., Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio.
trfc-g Forward-Looking Statement This press release includes
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Because these statements
apply to future events, they are subject to risks and uncertainties
that could cause actual results to differ materially, including
Traffic.com's history of operating losses, risks associated with
its recently expanded business model, the substantial competition
it faces, its ability to maintain advertiser relationships and
attract additional advertisers, its dependency on government
contracts, possible failure of its traffic information management
system, and failure to protect its intellectual property or to
defend against intellectual property claims of others. These and
other risks are described in greater detail in Traffic.com's
filings with the Securities and Exchange Commission. Traffic.com
may not actually achieve the goals or plans described in its
forward-looking statements, and investors should not place undue
reliance on these statements. Traffic.com disclaims any intent or
obligation to update any forward-looking statements as a result of
developments occurring after the date of this press release. The
Traffic.com logo and my traffic.com are trademarks and Traffic.com
is a registered trademark of Traffic.com, Inc. All other product or
service names or marks are the property of their respective owners.
(C) Traffic.com, Inc. 2006
Traffic (NASDAQ:TRFC)
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