Kia Motors America Selects Dealertrack’s Intelligent Payment Calculator for Kia.com
12 11월 2014 - 12:00AM
Business Wire
Dealertrack’s PaymentDriver Delivers
Vehicle-Specific Payment Options Based on Kia’s Interest Rates and
Incentives to Kia.com Shoppers
To help optimize the online to in-store shopping experience for
Kia.com website shoppers, Dealertrack Technologies (Nasdaq:TRAK)
today announced that Kia Motors America (KMA) now features
Dealertrack’s PaymentDriver® on the manufacturer’s website –
Kia.com.
PaymentDriver is an intelligent first-pencil monthly payment
calculator that provides flexible, realistic payment options, and
uses advanced technology and functionality to deliver a unique
shopping experience for customers.
With PaymentDriver, Kia.com shoppers will be able to explore
lease and finance options side-by-side by shopper’s zip code.
Dealertrack’s PaymentDriver delivers options using current Kia
incentives and interest rates, as well as determines fair trade-in
value for the shopper’s current vehicle. In addition, PaymentDriver
allows online shoppers to send their selected vehicle and financing
options directly to a local Kia dealer and request a follow-up from
that dealer.
“Today, consumers are seeking out better information throughout
the vehicle purchase process and are using digital resources first
to find that information,” said Raj Sundaram, group president,
Dealer Solutions, Dealertrack. “The use of PaymentDriver will help
Kia dealers better capture opportunities, drive deeper digital
engagement, and increase lead conversion, while presenting a better
overall shopping experience.”
“Kia is moving to make the car-buying process a more convenient
one using PaymentDriver, which will provide real-time results to
each and every customer,” said Tim Chaney, vice president of
marketing communications, KMA.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm
of Kia Motors Corporation based in Seoul, South Korea. KMA proudly
serves as the "Official Automotive Partner" of the NBA and LPGA and
surpassed the 500,000 annual sales mark for the second consecutive
year in 2013 following the launch of seven all-new or significantly
redesigned vehicles. KMA offers a complete line of vehicles,
including the rear-drive K9001 flagship sedan, Cadenza premium
sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact
CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan,
Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the
Sedona midsize multi-purpose vehicle, through a network of more
than 765 dealers across the United States. Kia’s U.S. manufacturing
plant in West Point, Georgia, builds the Optima* and Sorento* and
is responsible for the creation of more than 14,000 plant and
supplier jobs.
Information about KMA and its full vehicle line-up is available
at www.kia.com. For media information, including photography, visit
www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at
www.kiamedia.com/us/en/newsalert.
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies (Nasdaq:TRAK), headquartered in Lake
Success, New York, delivers integrated web-based tools, services
and technologies that drive efficiencies and profitability for
automotive retailers, including dealers, lenders, OEMs, third-party
retailers, agents and aftermarket providers. Currently, Dealertrack
hosts more than 60 million unique visitors per month on 20,000
dealer websites, and operates the industry’s largest online credit
transaction network, connecting more than 20,000 dealers with more
than 1,400 lenders. Dealertrack’s market-leading suite of
integrated solutions include Dealer Management Systems (DMS),
Inventory, Sales and F&I, Digital Marketing, Registration and
Titling, CRM, Fixed Operations and Independent Dealer
solutions.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
Dealertrack solutions, any conclusions or statements based thereon
and all other statements in this release other than the recitation
of historical facts are forward-looking statements (as defined in
the Private Securities Litigation Reform Act of 1995). These
statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of Dealertrack Technologies to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements.
Factors that might cause such a difference include the
performance and acceptance of the Dealertrack solutions and other
risks listed in our reports filed with the Securities and Exchange
Commission (SEC), including our Annual Report on Form 10-K for the
year ending December 31, 2013 and our Quarterly Reports on Form
10-Q. These filings can be found on Dealertrack Technologies'
website at www.dealertrack.com and the SEC's website www.sec.gov.
Forward-looking statements included herein speak only as of the
date hereof and Dealertrack Technologies disclaims any obligation
to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G
1 2015 K900 V8 available in select trims and in select markets
with limited availability.
* The Sorento and Optima GDI (EX, SX & Limited and
certain LX Trims only) are assembled in the United States from U.S.
and globally sourced parts.
Dealertrack Technologies, Inc.Ken Engberg,
516-734-3692kenneth.engberg@dealertrack.comorMichael DeMeo,
516-734-3691michael.demeo@dealertrack.com
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