PORTLAND, Ore., Oct. 3, 2011 /PRNewswire/ -- Nearly 25 percent of
consumers with Internet-enabled cell phones or mobile devices have
recently used their device to research or shop for a car, almost
double last year's rate, according to a recent survey conducted by
Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq:
TRAK), and a leader in automotive data.
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The Chrome survey, conducted by IBOPE Zogby International, also
shows that an increased number of consumers (30 percent) are
looking to make new vehicle purchases compared to 2010 (21
percent). "This renewed interest in new car buying is a
positive sign for the automotive retail industry," said
Amit Maheshwari, general manager,
DealerTrack Data Services.
In the survey, respondents also shared that they are using their
mobile devices to primarily search for detailed vehicle
information, including available makes and models, inventory and
even trade-in value. This is a shift from the past two years
when the main mobile device activity for car-buying users was
simply locating a nearby dealer.
"As the use of mobile devices and applications continues to
become more prevalent in our everyday lives, the ability to access
detailed vehicle information directly from the palm of your hand
will dramatically change the overcall car buying experience,"
commented Maheshwari. "We expect the use of mobile devices
for researching and shopping for vehicles to continue to skyrocket,
resulting in a positive impact on the overall automotive retail
industry over the next several years."
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the positive impact
on the overall automotive retail industry, and all other statements
in this release other than the recitation of historical facts are
forward-looking statements (as defined in the Private Securities
Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements.
Factors that might cause such a difference include economic
conditions, consumer preferences and other risks listed in our
reports filed with the Securities and Exchange Commission (SEC),
including our Annual Report on Form 10-K for the year ending
December 31, 2010. These filings can
be found on DealerTrack's website at www.dealertrack.com and
the SEC's website at www.sec.gov. Forward-looking statements
included herein speak only as of the date hereof and DealerTrack
disclaims any obligation to revise or update such statements to
reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events or circumstances.
TRAK-G
SOURCE DealerTrack Holdings