DealerTrack Completes Integration of Manheim Market Report with Inventory Optimization Solution

DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has fully integrated Manheim Market Report (MMR) data with its Inventory Optimization solution, enabling dealers to more easily review auction trends and leverage that information in managing their used vehicle inventory.

As previously announced, DealerTrack Inventory Optimization integrates and expands the capabilities acquired with DealerTrack’s purchase of AAX in January. The new platform is structured to meet the needs of any dealer with one of four distinct service offerings. DealerTrack’s earlier inventory solution had fully incorporated MMR data, but AAX’s had not.

“By completing the integration of MMR data, we have leveraged DealerTrack’s technology infrastructure to deliver a significant enhancement for all Inventory Optimization subscribers,” said Tim Zierden, general manager, inventory solutions at DealerTrack. “This is another illustration of our commitment to provide dealers with more and better data so they can make the right inventory decisions and boost their profits in these challenging times.”

Manheim Market Report provides real-time auction transaction volume and pricing data on specific used vehicle makes and models, both on a national and regional basis. DealerTrack Inventory Optimization is fully integrated with MMR which saves dealers time and enhances their efficiency – because there is no need to login or re-enter vehicle data in a separate window.

“We are pleased to strengthen our partnership with DealerTrack through the integration of Manheim data across DealerTrack’s entire suite of inventory solutions,” said Lynn Morgan, Vice President at Manheim. “Working together, we are helping dealers better manage their used vehicle inventory by providing highly relevant live market data.”

DealerTrack also announced that it has received very positive feedback from dealers on the new Scoring and Recommendation functionality that was launched with its redesigned Inventory Optimization solution last month. Scoring and Recommendation helps dealers determine what they should do with trade-ins and how they will value them by assigning a numerical score and buy/sell recommendation based on actual recent transactions involving those types of vehicles.

"DealerTrack's new Scoring and Recommendation tool makes assessing specific vehicles we're considering as trade-ins more transparent. In addition it’s helping us evaluate how a make and model are performing in our local market and historically in our dealerships," said Geoff Bedine, Used Vehicle Director for Group 1 Automotive. "This solution is providing us accurate data so we can have a quantifiable plan for how we will market or dispose of trades, thus giving us the necessary flexibility to make valuation adjustments at the time of sale."

About DealerTrack (www.dealertrack.com)

DealerTrack’s high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. DealerTrack operates the industry’s largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources. Our solution set for dealers is the industry’s most comprehensive. Our Dealer Management System (DMS) enables dealers to effectively manage data and operations from a system with an open integration interface. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of DealerTrack’s Inventory Optimization Solution and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the accuracy of the information gathered by DealerTrack, the integration between Manheim and DealerTrack, the implementation and use of DealerTrack Inventory Optimization by its customers, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof f or to reflect the occurrence of unanticipated events or circumstances.

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