Chrome Systems Integrates Accessories Solution into Its Web Services

Chrome� Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced that it has integrated an accessories solution into its web services offering.

Retail automotive websites use Chrome�s web services, which incorporate Chrome�s VIN descriptions, vehicle configuration and pricing technology, to enhance the functionality of their sites and the appeal of their vehicles. With the integration of this accessories solution, the sites can further differentiate themselves by enabling consumers to search for, price and add appropriate accessories as they are searching a site�s inventory for specific vehicles, eliminating the need to switch to a separate accessories catalogue. In addition, consumers will be able to view accessories on select vehicle models through 3D visualizer functionality.

�We are always looking for ways to help our customers strengthen their websites,� said Pete Batten, general manager of Chrome Systems. �This new accessories offering will enable them to provide a more comprehensive and seamless online shopping experience, which should boost sales of both vehicles and high-margin accessories.�

�We are excited about this new functionality,� said Foaad Haghighi, program developer at Jim Click Automotive Group. �Being able to display and promote accessories in tandem with inventory searches is a significant competitive advantage. We anticipate that this unique product will help increase vehicle sales and consumer interest.�

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook�, and since 1986 has collected, analyzed and enhanced �raw� automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's web services, including the integration of the accessories offering and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the auto remarketer�s ability to integrate the accessories solutions into their offerings, the participation of accessory providers in the accessory solution and other risks listed in DealerTrack's reports filed with the SEC, including its 2008 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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