Automotive CRM Provider DealerSocket Joins DealerTrack's 'OPENTRACK' Program to Provide Secure Integration of DealerSocket CRM a
26 1월 2009 - 9:55PM
PR Newswire (US)
Certified Interface Combining Two Best-of-Breed Solutions Key to
Increased Profits for Dealers ORANGE COUNTY, Calif., Jan. 26
/PRNewswire/ -- Leading automotive CRM provider DealerSocket, named
Best Overall Company globally in the 2008 International Business
Awards, today announced it has joined DealerTrack System Inc.'s
newly launched OpenTrack program. The program enables DealerSocket
to provides seamless, secure integration of its CRM system with the
DealerTrack Arkona dealer management system (DMS), resulting in
increased efficiency and productivity for mutual dealer customers.
DealerTrack's OpenTrack program provides vendors such as
DealerSocket with all the tools and support they need to quickly
integrate with the company's leading DMS solution. As a member,
DealerSocket will work closely with DealerTrack to develop a
certified interface that integrates the two best-of-breed solutions
into a single comprehensive system. The certified integration will
increase the speed, security, reliability and integrity of a
dealership's overall system and eliminate the time consuming and
often error-ridden process of dealers having to manually transfer
data between the two systems. "We are very excited about the
significant benefits to DealerSocket and our mutual dealer
customers who will participate in DealerTrack's OpenTrack program,"
said Brad Perry, President and Co-Founder of DealerSocket.
"OpenTrack will provide us with secure integration and the
flexibility to completely meet our customers' needs. Dealers will
appreciate the straightforward user interface and increased
revenues they'll experience using the DealerSocket and DealerTrack
DMS combination - we are pleased to work with them to deliver such
a powerful solution." "With OpenTrack, we are truly delivering on
our promise to the marketplace that the DealerTrack DMS will be an
open and cost-effective platform," said Raj Sundaram, senior vice
president, solutions and services group at DealerTrack. "This is a
win-win for all parties - giving dealers the flexibility to use
best-in-class solutions, while providing third-party vendors such
as DealerSocket with secure, bi-directional integration." About
DealerSocket DealerSocket provides the most comprehensive Customer
Relationship Management solution available today in the automotive
dealership market. More than 30,000 users at over 550 dealerships
throughout the U.S., Canada, U.K. and Australia now leverage the
company's CRM solution to optimize and manage marketing activities,
sales processes, customer satisfaction and retention, and service
department operations. Based in San Clemente, California, the
company has won numerous awards and industry recognition, including
being named Best Overall Company in the 2008 International Business
Awards. DealerSocket is recognized by Deloitte & Touche as one
of the fastest growing companies in North America. More information
is available at http://www.dealersocket.com/. About DealerTrack
(http://www.dealertrack.com/) DealerTrack Holdings, Inc.
(NASDAQ:TRAK) is a leading provider of on-demand software and data
solutions for the U.S. automotive retail industry. Our solutions
enable dealers to receive consumer leads, submit credit
applications, compare financing and leasing options, sell
insurance, vehicle accessories and other aftermarket products,
document compliance, and execute financing contracts
electronically. In addition, the DealerTrack DMS (dealer management
system) is used by dealerships nationwide. Over 20,000 dealers, 730
financing sources, and many other service and information providers
are active in the DealerTrack network. For more information, visit
http://www.dealertrack.com/. Company Contact Shellie Pierce
DealerSocket 866.860.2687 DATASOURCE: DealerSocket CONTACT: Shellie
Pierce of DealerSocket, 1-866-860-2687, Web Site:
http://www.dealersocket.com/ https://www.dealertrack.com/
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