Chrome(R) Systems Launches Spanish Version of New Vehicle Data Product
26 3월 2008 - 8:30PM
PR Newswire (US)
PORTLAND, Ore., March 26 /PRNewswire/ -- Chrome Systems Inc., a
subsidiary of DealerTrack Holdings, Inc. (NASDAQ:TRAK) and an
industry leader in collecting, enhancing, and distributing
best-in-class automotive data, today announced the availability of
a Spanish version of its New Vehicle Data (NVD) for use in vehicle
comparisons. "The Hispanic population represents the nation's
largest minority group, and we are pleased to provide a solution to
help our customers meet the growing demand for Spanish language
automotive websites and portals," said Peter Batten, General
Manager of Chrome Systems. "Our new Spanish Language product makes
it easy for web developers to create consumer-facing websites
incorporating translated data descriptions, equipment and technical
specifications, so users can make new vehicle comparisons entirely
in Spanish." Data products are the backbone of Chrome's product
offerings, from the detailed and complete descriptive data for
current new vehicles to VIN data, historical data, content, and
interactive media. Chrome regularly tracks over 40 vehicle makes,
and can provide as much or as little detail as users need. That
could include only critical information such as engine size, type
and fuel, or more esoteric details such as the number of cup
holders and the full list of interior and exterior colors
available, along with their ordering codes. About Chrome
(http://www.chrome.com/) Chrome provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome pioneered
the technology behind electronic vehicle configuration with the
introduction of PC Carbook(R), and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
Chrome Systems Inc. is a subsidiary of DealerTrack Data Services,
Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). Safe
Harbor for Forward-Looking and Cautionary Statements Statements in
this press release regarding the benefits of Chrome's New Vehicle
Data and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of DealerTrack to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements. Factors that might cause such a
difference include: selling additional products and services to
existing and new customers; Chrome's success in expanding its
customer base and product and service offerings; and other risks
listed in DealerTrack's reports filed with the SEC, including its
2007 Form 10-K. These filings can be found on DealerTrack's website
at http://www.dealertrack.com/ and the SEC's website at
http://www.sec.gov/. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances. TRAK-G CONTACT: Gary
McKenzie Chrome Systems (866) 901-9784 Stephanie Lowenthal
RF|Binder Partners (212) 994-7619 DATASOURCE: Chrome Systems Inc.
CONTACT: Gary McKenzie, Chrome Systems, 1-866-901-9784, ; Stephanie
Lowenthal, RF|Binder Partners, +1-212-994-7619, Web site:
http://www.chrome.com/ http://www.dealertrack.com/
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