TRAK (MM)

LAKE SUCCESS, N.Y., Feb. 8 /PRNewswire-FirstCall/ -- Arkona, Inc., a subsidiary of DealerTrack Holdings, Inc. (NASDAQ:TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it will begin marketing KEYper Systems products. KEYper Systems, located in Harrisburg, NC, is a premier provider of key storage and management solutions. For the first time, a fully integrated key management solution is available to dealers using the DealerTrack Arkona dealer management system (DMS). KEYper's products help dealers organize and track the keys to vehicles on their lots, reducing expenses due to lost keys and generally enhancing security and productivity. With KEYper Systems' automotive software, DealerTrack Arkona DMS users will be able to download vehicle information such as vehicle make, model, year, color, and stock information from the DMS to the key system inventory. Dealerships will see time savings and increased accuracy in populating vehicle key inventory. "We are delighted to leverage our marketing efforts by partnering with DealerTrack," said Bob Conder, President/CEO of KEYper Systems. "With its competitive pricing and open access, the Arkona DMS platform is very well-positioned for future growth, which can only benefit KEYper as it's only integrated key management provider." "DealerTrack's philosophy is to continually evolve and improve the Arkona DMS solution by adding functionality and features through relationships such as this one with KEYper Systems," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "We recognize the need for KEYper's solutions in the dealer marketplace. Our management, sales, and support teams are committed to marketing and selling a comprehensive key management solution that will meet the needs of our dealer clients." About DealerTrack (http://www.dealertrack.com/.) DealerTrack Holdings, Inc. (NASDAQ:TRAK) is a leading provider of on- demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona dealer management system (DMS) is used by dealerships nationwide. Over 22,000 dealers, 475 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit http://www.dealertrack.com/. About KEYper Systems (http://www.keypersystems.com/) KEYper Systems, based in Harrisburg, NC, is the world's leading innovative key and asset tracking company. KEYper Systems helps businesses enhance the asset tracking and management of their operations while improving productivity and reducing costs. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding Arkona, the benefits of Arkona's relationship with KEYper systems and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: increased competitive pressure from other industry participants, the inability to execute any element of DealerTrack's business strategy; selling additional products and services to existing and new customers; success in expanding our customer base and product and service offerings and integrating acquisitions; and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2006. These filings can be found at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward-looking statements included herein speak only as of the date hereof and we disclaim any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G Contacts: Raphael Carty DealerTrack (516) 734-3777 Stephanie Lowenthal RF|Binder Partners (212) 994-7619 DATASOURCE: DealerTrack Holdings, Inc. CONTACT: Raphael Carty, of DealerTrack, +1-516-734-3777, ; Stephanie Lowenthal, of RF|Binder Partners, +1-212-994-7619, Web site: http://www.dealertrack.com/ http://www.keypersystems.com/

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