TRAK (MM)

Chrome ADS web service helps drive more online traffic and leads for Autorevo.com dealer clients PORTLAND, Ore., Jan. 30 /PRNewswire/ -- Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (NASDAQ:TRAK) and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that AutoRevo.com, provider of a complete online vehicle marketing system for automotive dealerships, will use Chrome's ADS (Automotive Description Service) web service to decode VINs for detailed, comprehensive online vehicle advertisements to drive more online traffic and leads. With Chrome's ADS, dealers using AutoRevo.com can enter a VIN and within seconds receive complete vehicle data and a Chrome StyleID, a proprietary value assigned to a particular vehicle, which makes it easy to map options and create detailed descriptions. AutoRevo.com then pushes a dealer's inventory to eBay Motors and any other automotive shopping sites the dealer chooses. Along with automatic export of vehicle inventory and photos to online shopping websites, the AutoRevo.com complete online vehicle marketing system includes: custom dealer websites, eBay Motors local market and national integration, comprehensive lead management tools, and custom window stickers and buyers guides. "Chrome ADS is giving us an unmatched competitive advantage in the marketplace," says Chad Polk, President of AutoRevo.com. "Chrome delivers detailed descriptions fast, and their Chrome StyleID gives us the flexibility to easily map options. Using the Chrome system, our dealers can load a VIN, map to options, and quickly get a vehicle into the AutoRevo.com system. We believe the speed, data breadth, and flexibility of use makes Chrome's ADS indispensable to our business." "Chrome provides detailed and accurate vehicle data to drive increased online traffic, leads, and sales," said Peter Batten, Chrome Systems General Manager. "We collect and enhance raw automotive data and deliver it in easy- to-use applications and systems, like ADS, so that customers like AutoRevo.com can make it easier and more profitable for dealers to sell vehicles." About Chrome (http://www.chrome.com/) Chrome provides vehicle content, software, technology, and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed, and enhanced "raw" automotive data from all manufacturers. Chrome Systems, Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). About AutoRevo.com (http://www.autorevo.com/) With more than 600 clients across North America, AutoRevo has established itself as the premier provider of on-demand software for automotive dealerships marketing and selling cars online. Delivered as software-as-a- service (SaaS), the company's vehicle marketing system (VMS) provides dealer websites, VIN descriptions, photos, custom ad templates, vehicle history reports, custom window stickers, and other buyer tools that empower automotive dealerships to advertise and market inventory in real-time. The company is aligned with some of the world's leading automotive e- commerce sites and makes it easy to incorporate existing content from eBay Motors, AutoTrader, Cars.com, Craigslist, Google, Vehix, CarSoup, and hundreds more. AutoRevo is headquartered in Dallas, TX, and is recognized as a Preferred Solution Provider for eBay Motors. More about the company can be found on its website, http://www.autorevo.com/ and blog, http://blog.autorevo.com/. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's ADS web service, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in DealerTrack's reports filed with the SEC, including its 2006 Form 10-K. These filings can be found on DealerTrack's website at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G CONTACT: Gary McKenzie Chrome Systems (503) 963-6413 DATASOURCE: Chrome Systems, Inc. CONTACT: Gary McKenzie of Chrome Systems, +1-503-963-6413, Web site: http://www.chrome.com/ http://www.autorevo.com/ http://blog.autorevo.com/ http://www.dealertrack.com/

Copyright