TRAK (MM)

eBizAutos to use Chrome's vehicle data and solutions to help develop comprehensive dealer websites and cutting-edge online marketing for increased ROI PORTLAND, Ore., Jan. 7 /PRNewswire/ -- Chrome Systems, Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that eBizAutos, an innovator in online marketing technology and services for dealerships, will begin using Chrome's data and web services to provide clients with enhanced vehicle descriptions and comprehensive online vehicle advertisements. eBizAutos will use Chrome's VIN technology, data, and web services to help power its suite of dealership Internet marketing solutions including: inventory and lead management tools, reporting features, audio/video technology, ad network posting, and website design. "Research shows complete vehicle descriptions are essential when it comes to successful marketing on the Internet," said Sarah Mooneyhan, Founder and V.P. Marketing, eBizAutos. "By using Chrome's data products, we continue to offer our customers best-of-breed solutions in the space, helping dealerships bring in additional leads and sales." The addition of Chrome data to eBizAutos' Internet marketing solutions is expected to further increase online traffic, leads, and sales for dealers using the eBizAutos solutions. The implementation of Chrome's Automotive Description Service, a web service that delivers comprehensive automotive data on decoded VINs for detailed online vehicle advertisements, is expected to be instrumental in realizing these results. "Working with eBizAutos helps us meet our goal of providing the automotive industry with the most accurate, comprehensive vehicle data available," said Peter Batten, Chrome Systems General Manager. "By using Chrome VIN technology and data, eBizAutos is delivering detailed vehicle descriptions for online selling sites and dealership websites that drive leads and sales and ultimately increase ROI for dealerships. We're proud to be a part of this success." About Chrome (http://www.chrome.com/) Chrome provides vehicle content, software, technology, and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed, and enhanced "raw" automotive data from all manufacturers. Chrome Systems, Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). About eBizAutos (http://dealers.ebizautos.com/) eBizAutos is an innovator in online marketing technology and services for dealerships, with a proven history of "firsts" and a notable record of results. eBizAutos 4.0 is the only solution available to dealers that enables them to fully manage their website inventory, including data collection, window stickers, vehicle video presentations, performance metrics, online classifieds listings, auctions, search marketing, and Internet leads from a single, easy-to-use application. With the eBizAutos platform, dealers can post their inventory on more than 100 top automotive lead generation sites, including eBay Motors, the Internet's #1 source for exposure, leads, and sales. Dealerships using eBizAutos' innovative products, services, and best practices experience an immediate and sustained boost in monthly page views, leads, and sales. The company is headquartered in Las Vegas, NV. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's vehicle data and solutions, eBizAutos' use of Chrome's products, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties, and other factors that could cause actual results, performance, or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance, or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: the performance of Chrome's products and services and other risks listed in DealerTrack's reports filed with the SEC, including its 2006 Form 10-K. These filings can be found on DealerTrack's website at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G CONTACT: Gary McKenzie Chrome Systems (503) 963-6413 DATASOURCE: Chrome Systems, Inc. CONTACT: Gary McKenzie of Chrome Systems, +1-503-963-6413, or Web site: http://www.chrome.com/ http://dealers.ebizautos.com/ http://www.dealertrack.com/

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