Chrome(R) Launches Next-Generation Solution for Web-Based Vehicle Configuration, Research & Pricing
05 5월 2006 - 11:10PM
PR Newswire (US)
Carbook Showroom(TM) Helps Dealers Drive Online Leads, Sell More
Cars PORTLAND, Ore., May 5 /PRNewswire/ -- Chrome Systems Inc.
today introduced Carbook Showroom Edition, the company's new
web-based offering that instantly adds interactive vehicle
configuration, research and pricing to any dealer's website.
Carbook Showroom is the next-generation successor to Chrome
Carbook, one of the products that pioneered vehicle configuration
and research on the web. Building on this legacy, Showroom adds a
new cutting-edge design and enhanced media options, offering
consumers more choices and better flexibility. All of this adds up
to more time spent by consumers on dealer websites, and more
requests for a quote or additional information. For car buyers,
Carbook Showroom is a tool accessed through a dealer's site that
configures, prices and compares vehicles, then submits detailed
quote requests in a user experience that never takes them away from
the dealer's site. For dealers, Carbook Showroom is a plug-and-play
addition to their existing web presence that provides an instant
online showroom -- with detailed interaction and specialized
content -- that still reinforces the dealer's own brand. And
because Carbook Showroom is built on vehicle data from Chrome,
dealers and customers alike know they will benefit from the Chrome
Standard: an industry benchmark for the accuracy, reliability, and
orderability of new vehicle data. "Carbook Showroom truly helps
dealers convert window shoppers into actual prospects with an
improved graphic interface and the most accurate and complete car
detail available," said Peter Batten, General Manager of Chrome
Systems. "With so many car shopping options presented to consumers
today, we want to arm our clients with the tools they need to stay
competitive." Carbook Showroom can be immediately delivered through
the website of any dealer, credit union or affinity group, and can
be easily customized to display only the vehicle makes that are
applicable. In addition to having instant setup capabilities,
dealers maintain control over changes -- there is no need to hand
over control to a third party. Other features and benefits of the
product include: * Side-by-side and advantages-based comparison of
up to three vehicles at a time * Integrated eVox media * Includes
all known standard and optional equipment * Includes detailed
technical specifications * Includes warranty, crash test, and other
helpful consumer information Carbook Showroom can easily integrate
with a dealer's existing lead generation program. Specially
designed to blend with any dealership's existing site, Showroom's
new design fits with any color scheme to provide an integrated look
and feel and a seamless transition from Showroom to other areas of
the website. Other features include customizable pricing and
comparison data, as well as localization of available makes and
models by zip code. Nearly two decades ago, Chrome pioneered the
technology behind electronic vehicle configuration and continues to
lead the industry. Today, half of all franchised auto dealers in
the United States use Chrome. In addition, the company's vehicle
data is used on more than 2,000 websites and helps drive car loans
for more than 500 financial institutions. The company's data is
accurate, unbiased and consistent, helping Chrome's customers meet
market requirements as well as save time and money. About Chrome
(http://www.chrome.com/) Chrome provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. These segments
include manufacturers, fleet companies, dealers, Internet sites,
and financial institutions. Chrome pioneered the technology behind
electronic vehicle configuration with the introduction of PC
Carbook(R), and since 1986 has collected, analyzed and enhanced
"raw" automotive data from all manufacturers. Chrome Systems, Inc.
is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack
Holdings, Inc. company (NASDAQ:TRAK). Safe Harbor for
Forward-Looking and Cautionary Statements Statements in this press
release regarding the benefits of Chrome's products and all other
statements in this release other than the recitation of historical
facts are forward-looking statements (as defined in the Private
Securities Litigation Reform Act of 1995). These statements involve
a number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements. Factors that might cause such a difference include:
including selling additional products and services to existing and
new customers; Chrome's success in expanding its customer base and
product and service offerings; and other risks listed in the
Company's reports filed with the SEC, including DealerTrack's 2005
Form 10-K. These filings can be found on DealerTrack's website at
http://www.dealertrack.com/ and the SEC's website at
http://www.sec.gov/. Forward- looking statements included herein
speak only as of the date hereof and the Company disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances. CONTACT: Liz Zale
DealerTrack, Inc. (516) 734-3758 Jen Malloy RF|Binder Partners
(212) 994-7542 DATASOURCE: Chrome Systems Inc. CONTACT: Liz Zale,
DealerTrack, Inc., +1-516-734-3758, ; Jen Malloy, RF|Binder
Partners, +1-212-994-7542, Web site: http://www.chrome.com/
http://www.dealertrack.com/
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