Ticketmaster & Minnesota Sports & Entertainment Extend Multi-Year Ticketing Agreement for Xcel Energy Center & The Minnesota ...
20 1월 2010 - 12:00AM
Business Wire
Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM)
operating business, and Minnesota Sports & Entertainment (MSE),
today announced a multi-year ticketing and technology agreement
that will extend their more than 10-year relationship, and make
MSE’s venues among the first in the nation equipped to offer
Ticketmaster’s Paperless Ticket™ technology. MSE is the
parent company of the Minnesota Wild National Hockey League team
and Saint Paul Arena Company, which manages and operates Xcel
Energy Center, Saint Paul RiverCentre and The Legendary Roy Wilkins
Auditorium.
For select future events, the new technology will enable MSE to
offer fans purchasing event tickets a paperless ticketing option.
Ticketmaster’s Paperless Ticket™ technology was
originally developed in response to fan and client requests for a
non-transferable ticketing option that provides enhanced
convenience and security in one simple transaction. Already more
than one million fans have successfully used the Paperless
Ticket™ system for enabled music and sports events since its
launch in 2008.
The renewed agreement is also set to include the installation of
a multi-purpose Ticketmaster kiosk at Xcel Energy Center. The
touch-screen kiosk will enable users to make safe and secure
purchases 24 hours a day, and also pick up tickets already
purchased without waiting in a Will Call line.
“Ticketmaster offers us the best distribution platform and
marketing support, which enables us to maximize our ticket sales
and attendance,” said Xcel Energy Center Vice President and General
Manager Jack Larson. “The local Ticketmaster staff work closely
with our team providing support and consultation to ensure that we
utilize their products and services to our full benefit. They
continually provide us with effective new technology, such as
paperless ticketing, that allows us to better serve our patrons,
promoters, artists and teams.”
More often, artists are offering paperless options. Upcoming
tours for John Mayer and Michael Bublé, stopping at Xcel Energy
Center March 2 and March 28, respectively, are providing paperless
tickets for select seats at each venue. For John Mayer’s tour, if a
fan with a paperless ticket cannot attend the show they can use
Paperless TicketExchange, allowing fans to exchange tickets at a
price designated by the artist or promoter in a safe and secure
place for buying and selling tickets online.
Ticketmaster also provides MSE this platform for Minnesota Wild
season ticket holders, dubbed Wild TicketExchange. It allows Wild
season ticket holders the ability to resell their tickets to the
general public in a convenient, fan-friendly, league-endorsed
marketplace.
“We are proud to extend our relationship with Minnesota Sports
& Entertainment, operators of the Xcel Energy Center, and the
Minnesota Wild,” said Jane Wehrley, Vice President and Senior
General Manager, Ticketmaster. “The organizations, venues and teams
have all proven themselves as premier entertainment providers in
the Twin Cities, and Xcel Energy Center has been recognized as one
of the best venues worldwide for sporting events, concerts and
family shows. We are thrilled to have the opportunity to continue
to work with this amazing staff and management team to provide
their patrons with convenient and easy access to tickets to their
events.”
About Minnesota Sports & Entertainment (MSE)
Minnesota Sports & Entertainment (MSE) is a regional sports
and entertainment leader that has grown into several different
business operations, which includes the National Hockey League’s
Minnesota Wild, its minor affiliate the Houston Aeros, Wildside
Caterers, 317 on Rice Park, and Saint Paul Arena Company, LLC,
which manages and operates Xcel Energy Center, Saint Paul
RiverCentre and The Legendary Roy Wilkins Auditorium.
About Ticketmaster Entertainment, Inc.
Ticketmaster Entertainment consists of Ticketmaster and Front
Line Management Group. As the world’s leading live entertainment
ticketing and marketing company based on the number of tickets
sold, Ticketmaster connects the world to live entertainment.
Ticketmaster operates in 20 global markets, providing ticket sales,
ticket resale services, marketing and distribution through
www.ticketmaster.com, one of the largest e-commerce sites on the
Internet; approximately 7,100 retail outlets; and 17 worldwide call
centers. Established in 1976, Ticketmaster serves more than 10,000
clients worldwide across multiple event categories, providing
exclusive ticketing services for leading arenas, stadiums,
professional sports franchises and leagues, college sports teams,
performing arts venues, museums, and theaters. In 2008, the Company
sold more than 141 million tickets valued at over $8.9 billion on
behalf of its clients. Ticketmaster Entertainment acquired a
controlling interest in Front Line Management Group in October
2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front
Line Management Group is the world’s leading artist management
company. Ticketmaster Entertainment, Inc. is headquartered in West
Hollywood, California (NASDAQ:TKTM).
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