Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced significant advancements in its
performance advertising-focused bidding technology, called Maximize
Conversions.
This technology empowers Taboola advertisers to evolve beyond
manual and time-consuming cost per click (CPC) bidding strategies,
in favor of simply specifying a budget and having Taboola’s
algorithm automate the CPC bid to drive as many conversions as
possible while staying within budget.
More than one thousand Taboola advertisers have already used
Maximize Conversions to drive results. Advertisers are seeing up to
50% boost in conversions while maintaining their Cost Per
Acquisition (CPA), as well as some advertisers seeing reduced CPA
by nearly 20%. In addition to making ad campaigns more effective,
Maximize Conversions has also provided immense benefit in making
campaigns more efficient, reducing the time in which advertisers
get to their optimal results by half.
Maximize Conversions is designed to give advertisers flexibility
for their campaigns. The technology can be used without a target
CPA, which delivers against an advertiser’s daily budget, driving
the most conversions at the lowest cost. When used with a target
CPA, it delivers performance at a CPA they control.
“Advertisers deserve technology that drives ROI simply and
effectively, and Maximize Conversions delivers exactly that,” said
Adam Singolda, CEO and founder, Taboola. “We’re taking the
guesswork out of CPC bidding, making it so that advertisers can
simply share their goals, and our AI takes care of the rest. Our AI
is trained on first-party contextual signals from more than
9,000 publishers and nearly 600M daily active users, giving
advertisers using Maximize Conversions a competitive advantage in
reaching customers. We’re seeing incredible results from this
technology – delivering large amounts of customers, saving costs,
time and more. I expect nearly half of our advertisers will adopt
this offering in 2024.”
Advertiser testimonials“Our Maximize
Conversions campaigns are the clear winners! They consistently
deliver outstanding results allowing us to maximize our budgets
while achieving impressive CPAs. Not only that, but these campaigns
are also driving the highest ROAS for us at the moment, and we’re
excited to continue investing with Taboola.” –
Babbel
“We have experienced a remarkable boost in stability and
performance with Maximize Conversions, surpassing our expectations.
A notable difference being the significant reduction in manual work
required compared to our previous methods. We're looking forward to
shifting more campaigns [to Taboola’s automated bidding] to gain
more stability and decrease manual work.” –
Audibene
“Not only have we witnessed consistent performance in terms of
spend and cost per acquisition (CPA), but the real magic lies in
the precious time we’ve saved on bid optimization. With this
remarkable tool, we’ve unlocked newfound efficiency and
productivity in our marketing efforts.” – Muhlert Digital
Gmbh Agency on behalf of Leica Camera
“The automated approach of Maximize Conversions saves us
valuable time and effort when managing campaigns. Plus, it’s
unlocked profitable inventory previously out of reach with other
methods.” – ClickCrew
“At Secret Escapes, our goal is to acquire new subscribers
within a specific CPA target, and we found a winning formula with
Taboola's Maximize Conversions strategy with a set target CPA. The
outcome? An impressive 64% reduction in CPA, surpassing our own
expectations and comfortably landing us well below our CPA target.”
– Secret Escapes
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
Disclaimer – Forward-Looking
StatementsTaboola (the “Company”) may, in this
communication, make certain statements that are not historical
facts and relate to analysis or other information which are based
on forecasts or future or results. Examples of such forward-looking
statements include, but are not limited to, statements regarding
future prospects, product development and business strategies.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties, both general and
specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, including the risks set forth in
the Company’s Annual Report on Form 10-K for the year ended
December 31, 2022 under Part 1, Item 1A “Risk Factors” and our
subsequent filings with the Securities and Exchange Commission. The
Company cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
The Company does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
Media contact: Dave Struzzi, dave.s@taboola.com
Taboola com (NASDAQ:TBLA)
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