Taboola Partners with Foursquare to Connect Native Advertising to Real World Visitation, Providing Clear Return on Ad Spend for Brands with Brick and Mortar Locations
02 8월 2023 - 10:00PM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, helping people discover things they may like,
today announced a new partnership with Foursquare, a leading
geospatial technology platform designed to help businesses make
smarter decisions and create more engaging customer experiences.
Through the deal, Taboola is giving its large number of
advertisers access to Foursquare Attribution, a solution which
allows advertisers, such as retailers, auto dealerships and dining
brands, to measure the real-life effects of their Taboola
campaigns. Through this partnership, Taboola and Foursquare are
providing tens of thousands of advertisers clear visibility into
the effectiveness of their campaigns, which focus on driving
visitation. The partnership also provides insights that can help
advertisers understand the customer journey.
Taboola is offering Foursquare Attribution, where available, to
Taboola advertisers. Once advertisers are approved by Taboola for
measurement, they will be able to view results automatically within
Foursquare's Attribution User Interface (UI).
“We’re excited to partner with Foursquare, a pioneer of helping
advertisers understand the real-world effect of their advertising,”
said Adam Singolda, CEO and Founder at Taboola. “With Foursquare,
we are offering yet another way to showcase the effectiveness of
ads that run on Taboola, and in the process, giving our nearly
15,000 advertisers new ways to track their return on ad spend and
inform future campaigns.”
“As brands with physical locations seek to connect with
consumers, understanding the full consumer journey continues to be
paramount to campaign success,” said Jim Watson, SVP of Global
Business Development at Foursquare. “Taboola is a leader in native
advertising, an industry effective at driving results, as evidenced
by their work with many of the world’s top advertisers. We look
forward to connecting our geospatial services and helping these
brands unlock the potential of their marketing investment.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About FoursquareFoursquare is the industry’s
leading geospatial technology platform, designed to help businesses
make smarter decisions and create more engaging customer
experiences. A pioneer of the geolocation space, the company’s
comprehensive suite of products and developer tools are used by the
world’s most recognizable enterprises to gain in-depth
understanding into locations and human mobility. Powered by deep
machine learning and privacy-first insights, Foursquare’s solutions
are redefining how organizations derive value from location
intelligence.
Disclaimer - Forward-Looking StatementsTaboola
(the “Company”) may, in this communication, make certain statements
that are not historical facts and relate to analysis or other
information which are based on forecasts or future or results.
Examples of such forward-looking statements include, but are not
limited to, statements regarding future prospects, product
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“intend,” “plan,” “may,” “will,” “could,” “should,” “believes,”
“predicts,” “potential,” “continue,” and similar expressions are
intended to identify such forward-looking statements but are not
the exclusive means for identifying such statements. By their very
nature, forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements, including the risks
set forth in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and
our subsequent filings with the Securities and Exchange Commission.
The Company cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
The Company does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
Contact:
Nicole Gergits
nicole.g@taboola.com
Taboola com (NASDAQ:TBLA)
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