Sizmek Launches New Programmatic Creative Offering
08 9월 2016 - 1:00PM
Sizmek (NASDAQ:SZMK), the open ad management company for
multiscreen campaigns, today announced the release of full and
self-serve programmatic creative, including rich media and dynamic
creative, enabling rapid, easy build out and delivery through DSPs
and trading desks.
Ideal for advertisers, publishers, ad networks,
trading desks and media agencies, Sizmek Programmatic Creative
utilizes best-in-class dynamic creative technology to take the
guesswork out of complicated data strategies and enable fast
deployment of personalized creative across all channels. The new
suite also includes solutions to streamline workflow, centralize
data, visualize campaign strategy and to collaborate with media and
brand teams to deliver relevant, on-target and data driven
creative. Additionally, the suite’s authoring tool and templates
are designed for fast campaign roll-out of dynamic and rich media
that are affordable and move at the speed of programmatic.
“It has never been more possible to roll-out highly
efficient and highly optimized digital ad campaigns at scale. One
of the big challenges that remains is scaling creative in a
programmatic environment,” said Mike Molnar, Managing Partner,
Glow. “It’s clear that Sizmek is a leader in the movement of
custom, dynamic creative at scale. Today’s introduction of its
data-driven programmatic creative suite will further empower our
clients to reach the right person, at the right time and with the
most compelling creative.”
The first component of a powerful new full and
self-serve offering, Rich Media for Programmatic Creative bundles
creative, audience and media expertise to deliver
performance-driven campaigns. As part of this offering, Sizmek has
designed a selection of templates, including rich media, dynamic
creative and targeting strategies for rapid deployment.
Additionally, the new solution delivers targeted, massive
omni-channel reach, dynamic creative, rich media full serve
production, ad serving, and Peer39 pre-bid targeting for safety,
quality, and content. Sizmek will be introducing additional
new features into its Programmatic Creative offering in the near
future.
“Programmatic buying has clearly reached an
inflection point in the marketplace,” said Tim Bagwell, Senior Vice
President at Xaxis Ad Labs. "Digital marketers are shifting budgets
from traditional to programmatic because it creates buying
efficiencies and more effectively targets brand audiences.
Unfortunately many brands have missed the opportunity to combine
programmatic buying with programmatic creative. This miss is due to
to the limited creative tools in the ecosystem that put
programmatic creative at the reach of digital creatives. Today’s
launch by Sizmek is a big step forward in filling that gap.”
For publisher use cases, Sizmek’s solutions extend
audiences using creative from direct buys or from private
marketplaces in order to gain additional capabilities. For
those publishers with limited creative resources or creative teams
unequipped to deploy creative for the programmatic ecosystem,
Sizmek provides the ability to compete.
“Sizmek is already uniquely positioned, based on
deep heritage as the industry leader in rich media and high impact
creative units, to help marketers and publishers deliver
programmatic advertising across every digital channel with speed,
global scale, and without compromising creative scope,” said Neil
Nguyen, CEO at Sizmek. “Today’s launch reflects our strategic view
that bringing scaled programmatic and creative solutions to the
market is essential in helping clients and partners drive the right
outcomes. By enabling true data driven, high impact creative
in a fully automated manner, we can help marketers and their agency
partners create authentic, compelling storytelling.”
About SizmekSizmek Open Ad
Management brings freedom of choice to end-to-end advertising. With
a single point of access to the best technology, data, and
strategic guidance—and the flexibility to choose solutions that fit
their strategies—more than 42,000 advertisers, agencies,
publishers, and trading desks create inspiring, seamless
advertising campaigns that connect them to their customers around
the world easily and effectively. Open and independent, Sizmek’s
wide range of technology and data is bolstered by integrations
with more than 100 partners providing leading solutions
for attribution, data management, audience measurement, search
engine marketing, creative authoring, and more. Sizmek
operates in more than 70 countries, with local offices
providing award-winning service throughout North America, EMEA,
LATAM, and APAC.
Contact:
Travis DeLingua
travis.delingua@sparkpr.com
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