BEVERLY HILLS, Calif.,
March 7, 2014 /PRNewswire/ -- Starz
launched today two digital experiences in anticipation of the
upcoming Second Season of "Da Vinci's Demons" which premieres on
STARZ on Saturday, March 22nd at
9pm ET/PT.
"Your Portrait by da Vinci" digital app allows users to have
their very own portrait drawn by Leonardo
da Vinci himself by simply uploading a photo or connecting
to their Facebook account to select an image. Once the photo is
uploaded, the da Vinci sketch book will animate through multiple
pages of his work and resolve to a clean page where his latest
creation will begin. As da Vinci's talented hand moves, the sketch
of the user appears. Once complete, users may post the image to
Facebook, share on Twitter or download. This experience, created by
Starz in partnership with Arsonal (www.arsonal.com), is compatible
for mobile, desktop and tablets and available at Starz.com and
"Da Vinci's Demons" Facebook tab.
The second digital experience, "Dark Side of Genius" interactive
quiz, measures users' intelligence level and their propensity
towards a much darker side of madness, placing users on an X/Y grid
with some of the greatest minds in history including the great
artist and inventor Leonardo da
Vinci.
"We wanted to allow consumers to engage with da Vinci in a way
that was relevant today. The portrait allows users to see
themselves as Da Vinci himself may have envisioned. The Dark Side
of Genius quiz is a fun, personalized way to see where you fit
within the realm of geniuses who – much like da Vinci – were also
teetering on the edge of madness or even mental illness," said
Erin Dwyer, Executive Director of
Digital Marketing for Starz. "We aim to bring people deeper into
the world that 'Da Vinci's Demons' creates by finding ways to make
our show content relevant and personal to consumers."
How It Works
The user takes a psychological and intelligence assessment inspired
by real exams used today. As they go through the experience
they will have access to exclusive videos of "Da Vinci's Demons"
Season Two. The quiz will be a mixture of quick response questions,
observations and multiple-choice answers; a combination of
psychological and IQ tests.
Once users have completed their assessment, they will receive a
results summary and see where they fall on an X/Y grid that
identifies "Genius" as one axis and "Madness" as the other. There
will be four quadrants on the grid. Depending on how the user
answers, their position within those quadrants will vary. They will
see how they compare to other famous geniuses throughout history
and they can share their results.
The Dark Side of Genius is a browser-based experience with
dynamic video-based backgrounds. The experience will be available
on Starz.com and the Da Vinci's Demons' Facebook page. It will be
available on mobile, tablet and desktop.
"Dark Side of Genius" was created by Starz in partnership with
And Company. (www.andcompany.com).
About "Da Vinci's Demons"
Brilliant and passionate, the 25-year- old Leonardo da Vinci is an artist, inventor,
swordsman, lover, dreamer and idealist. As a free thinker, with
intellect and talents that are almost superhuman, he struggles to
live within the confines of his own reality and time.
Starring Tom Riley ("Monroe,"
I Want Candy), as the title character, season two of "Da
Vinci's Demons," finds Florence thrown into chaos in the wake of
the Pazzi conspiracy. Lorenzo is gravely ill and Leonardo da Vinci must push the limits of his
mind and body to defend the city against the forces of Rome. While the Medicis go to unthinkable
lengths to deal with new threats, da Vinci continues on his quest
to find the fabled Book of Leaves and uncover the secret history of
his mother. He'll come to realize that he has lethal
competition in his quest -- new enemies who may be even worse than
the forces of Pope Sixtus. His search will take him to
faraway lands and force him to reevaluate everything he knew about
the world and his own history.
In addition to his high profile film credits, Goyer served as
script consultant and story developer for "Call of Duty: Black
Ops," and "Black Ops II," respectively, the most successful video
game franchise of all time.
The ten-episode drama is produced by Adjacent Productions, with
Jane Tranter, head of Adjacent
Productions, serving as Executive Producer. Outside of the United States and English-speaking
Canada, "Da Vinci's Demons" is
distributed internationally by BBC Worldwide, in partnership with
FOX International Channels (FIC) who broadcasts the series to
audiences in 125 countries in Latin
America, Europe,
Asia, the Middle East and Africa following Starz's exclusive premiere in
the U.S.
New episodes of "Da Vinci's Demons" air on Saturdays at
9PM ET/PT exclusively on STARZ.
For additional high-resolution images and other press materials
please visit the Starz Media Room at
http://starz.mediaroom.com.
About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media
and entertainment company with operating units that provide premium
subscription video programming on domestic U.S. pay television
channels (Starz Networks), global content distribution (Starz
Distribution) and animated television and movie production (Starz
Animation), www.starz.com.
Starz Networks is a leading provider of premium subscription video
programming through the flagship STARZ® and ENCORE® pay TV networks
which showcase premium original programming and movies to U.S.
multichannel video distributors, including cable operators,
satellite television providers, and telecommunications
companies. As of December 31,
2013, STARZ and ENCORE serve a combined 57.1 million
subscribers, including 22.2 million at STARZ, and 34.9 million at
ENCORE, making them the largest pair of premium flagship channels
in the U.S. STARZ® and ENCORE®, along with Starz Networks'
third network MOVIEPLEX®, air more than 1,000 movies monthly across
17 linear networks, complemented by On Demand and authenticated
online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX
PLAY. Starz Distribution develops, produces and acquires
entertainment content, distributing it to consumers globally on
DVD, digital formats and traditional television. Starz
Distribution's home video, digital media and worldwide distribution
business units distribute original programming content produced by
Starz, as well as entertainment content for itself and third
parties. Starz Animation produces animated TV and movie
content for studios, networks, distributors and audiences
worldwide.
Contact:
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Shannon
Buck
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Michelle
Portillo
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Starz
Entertainment
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Starz
Entertainment
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(424)
204-4173
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(720)
852-4063
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shannon.buck@starz.com
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michelle.portillo@starz.com
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SOURCE Starz