International Consumer Collective Powered by
the Stagwell Marketing Cloud
NEW
YORK, Feb. 26, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW), the challenger network built to transform
marketing, has unveiled "Unlock Surveys," a new global research
community, providing brands and researchers with real-time access
to the opinions and insights of hundreds of thousands of verified,
trustworthy consumers across international markets. The panel aims
to add over 200,000 new active survey members in 2024 and sits
within the Stagwell Marketing Cloud (SMC) suite of data-driven SaaS
products for modern marketers.
"Unlock Surveys is arguably the most
significant research panel launched in nearly a decade."
"Unlock Surveys is arguably the most significant research panel
launched in nearly a decade, in an industry that has seen research
means consolidated, leading to commoditization, poor data quality
and high participant turnover," said Mark
Penn, chairman and CEO, Stagwell. "From brand competition
for customer satisfaction and loyalty, to understanding voters in
the political arena, the demand for capturing the public's opinion
online is at an all-time high. As a pioneering pollster, I'm proud
to see this advanced, member-first offering come under the Stagwell
umbrella, making it easier than ever for brands to unlock quality
insights that inform vital business decisions."
"Under the current model, researchers and brands can spend tens
of millions of dollars per year collecting online research from an
increasingly unreliable pool of external suppliers. In exchange,
the quality of that deliverable has declined dramatically over the
past decade as fraud rates have increased, respondent
engagement has dropped, and trust has diminished," said
Adam Dietrich, managing director,
Unlock Surveys. "We're building Unlock Surveys in a way that
connects with authentic people and is underpinned by proven,
time-tested research principles."
Why this matters for modern marketing
Beyond the
standard single-use research panels, the Stagwell Marketing Cloud
will tap into proprietary data from Unlock Surveys to drive more
comprehensive, two-way consumer behavioral analytics, thereby
enhancing media targeting capabilities and providing marketers with
more granular insights into the demands of modern-day
consumers.
Brand marketers, media buyers and planners, researchers and
other professionals in need of an international, representative
collection of trustworthy respondents benefit from Unlock Surveys
in a myriad of ways:
- Data purity enables speed and agility: Clients of any of
Stagwell's 70+ agencies benefit from access to a centralized data
house and the flexibility to pursue follow-up surveys, longitudinal
studies, qualitative interviews, and other activities without the
need to consult new or outside sources.
- Members are trusted, verified participants: All members
are double-opted-in via email verification, and must pass a series
of stringent quality measures that include cutting-edge bot
deterrents and the latest in fraud prevention systems
before ever being placed into a client survey. This weeds out bad
actors and technology fraudsters, also ensuring the client is
receiving a participant that is most likely to qualify for and
complete their survey. These panels have been built to score highly
in any "research on research" metric such as quality, consistency,
and census representation.
- Applying science to behavior: As brands push the limits
of quantitative research, it is vital to have a people engine to
unlock the next phase of meaningful insights. This panel provides
not only the respondents to participate in traditional research,
but also the loyal, engaged group required for the ever-evolving
complexities of behavioral understanding that come with ongoing
engagement and analysis.
Consumers interested in becoming part of the panel can visit
www.unlocksurveys.com. Organizations interested in using Unlock
Surveys to conduct research can reach out to
support@unlocksurveys.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused,
AI-enablement platform built for the modern marketer. Born out of
Stagwell's (NASDAQ: STGW) network of award-winning marketing
agencies, SMC's technology empowers marketers to drive business
impact by giving them intuitive tools equipped with proprietary,
actionable data. SMC's portfolio of solutions powers strategic
consumer research, communications, and media activation for brands
worldwide by leveraging technology such as generative and
predictive artificial intelligence, shared augmented reality, and
more. Get your head in the cloud
at www.stagwellmarketingcloud.com.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.