Atari, Inc. and Empire Interactive Sign Multi-Year Distribution Agreement
15 8월 2008 - 7:30AM
PR Newswire (US)
Major Empire Interactive Titles, including Animal Paradise, Hello
Kitty: Big City Dreams, Pipe Mania, Unsolved Crimes and other soon
to be announced titles to be Exclusively Distributed by Atari, Inc.
NEW YORK and BOCA RATON, Fla., Aug. 14 /PRNewswire-FirstCall/ --
Atari, Inc. (OTC Pink Sheets: ATAR), an interactive entertainment
company, and Empire Interactive, an international publisher and
developer of interactive entertainment software and a subsidiary of
Silverstar Holdings (NASDAQ:SSTR) have entered into a multi-year
exclusive distribution agreement. The announcement was made today
by Jim Wilson, President and CEO of Atari, Inc. and Karim Farghaly,
Vice President of Sales for Empire Interactive. Under the terms of
the deal, Atari, Inc. has secured distribution rights to a number
of branded, consumer friendly video game titles to be released in
North America in calendar 2008 and 2009. Three titles are planned
for launch in September 2008: Animal Paradise (Nintendo DS); Pipe
Mania (DS, PSP, PS2 and PC); and Unsolved Crimes (Nintendo DS).
Hello Kitty: Big City Dreams (Nintendo DS) is due out later in the
fall. The titles will be jointly marketed by the two companies.
"Empire's strong product lineup is a great addition to Atari's
distribution portfolio, allowing both companies the opportunity to
extend their reach to the growing mass market gaming audience,"
said Wilson. "Their branded, competitively priced titles offer
retailers an attractive slate for the upcoming holiday season."
"Empire and Atari are both dedicated to providing fans with better
gaming experiences, and this new partnership will allow Empire to
reach the widest consumer audience during this upcoming holiday
season," said Karim Farghaly, Vice President of Sales for Empire
Interactive. "We are confident that Atari's North American
distribution network will expand our retail presence and maximize
our title sales." Clive Kabatznik, President and CEO of Silverstar
Holdings, added, "Partnering with a major brand like Atari will
ensure a strong presence for Empire's titles in all major North
American retailers. Our business plan calls for aggressive growth
in the US and with its new, dynamic management team, Atari is the
ideal partner to help us achieve our goals." About Atari, Inc. New
York-based Atari, Inc. (OTC Pink Sheets: ATAR) publishes and
distributes interactive entertainment software in the U.S. The
1,000+ titles that are published and distributed by the Company
include hard-core, genre-defining franchises such as Test Drive(R);
and mass-market and children's franchises such as Dragon Ball Z(R).
Atari, Inc. is a majority-owned subsidiary of France-based
Infogrames Entertainment SA (Euronext - ISIN: FR- 0010478248), an
interactive games publisher in Europe. For more information, visit
http://www.atari.com/. About Empire Interactive Empire Interactive
is a leading publisher of interactive entertainment software that
has been established for 19 years. Headquartered in the UK, Empire
Interactive also has offices in the U.S., Germany, France, Spain
and Italy. The company develops and publishes a varied range of
titles for all current platforms in the U.S., Europe and Asia.
Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing
and FlatOut have all enjoyed success across the world. Its budget
label, Xplosiv, is one of the fastest growing in Europe. Further
information about Empire Interactive and its products can be found
at http://www.empireinteractive.com/. About Silverstar Holdings
Silverstar Holdings Ltd. (NasdaqCM:SSTR) is a leading international
publisher and developer of interactive entertainment software. It
currently owns Empire Interactive, PLC and Strategy First, Inc., a
leading development and worldwide publisher of entertainment
software for the PC. For more information about Silverstar Holdings
go to http://www.silverstarholdings.com/. Safe Harbor Statement
With the exception of the historical information contained in this
release, the matters described herein contain certain
"forward-looking statements" that are made pursuant to the Safe
Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Forward-looking statements in this release are not
promises or guarantees and are subject to risks and uncertainties
that could cause actual occurrences to differ materially from those
anticipated. These statements are based on management's current
expectations and assumptions and are naturally subject to
uncertainty and changes in circumstances. We caution you not to
place undue reliance upon any such forward-looking statements. The
Company undertakes no duty to update any forward-looking statements
to conform the statement to actual results or changes in the
Company's expectations. DATASOURCE: Atari, Inc. CONTACT: Melissa
Zukerman, Principal Communications of Atari, Inc., +1-
323-658-1555, ; or Karim Farghaly, Vice President, Sales of Empire
Interactive, +1-512-343-4585, ; or Investor Relations, Matt Glover
or Ron Both, both of Liolios Group, Inc., +1- 949-574-3860, Web
site: http://www.atari.com/
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