Switch & Data Announces Opening of its Newest PAIXSM Internet Exchange in Toronto to Satisfy Growing Internet Peering Demand ...
30 3월 2010 - 9:05PM
Business Wire
Switch and Data (NASDAQ: SDXC), a leading provider of
network-neutral data center and Internet exchange services, today
announced the launch of its newest PAIXSM Internet exchange in its
151 Front St. site in Toronto, Canada to meet growing Internet
peering needs in the Canadian market. Switch and Data operates PAIX
Internet exchanges in six major IP hub markets in the U.S. and
launched this new Internet exchange in response to customer
requests for a scalable IP peering solution for the Canadian
market. Companies including Internap, Internet Light and Power,
nLayer, and SoftCom, Inc. have already joined PAIX Toronto and
Switch and Data has received interest from others including some of
the world’s leading Internet brands.
Internet peering is the interconnection of different Internet
networks onto a common platform to exchange their customers' IP
traffic directly, instead of paying a third party network to route
the traffic. The ATLAS Internet Observatory 2009 Annual Report
published by Arbor Networks reported that Internet traffic has been
consolidating and 150 origin networks now contribute about 50% of
all Internet traffic. These larger networks are increasingly
exchanging traffic directly between each other and peering between
leading networks is displacing traditional Internet transit as the
preferred way to route traffic on the Internet. Peering offers a
number of advantages over transit which include:
- Reducing cost by removing
traffic from paid Internet transit agreements
- Increasing redundancy by passing
traffic across multiple network connections
- Reducing latency by controlling
routing and passing traffic over a direct point of exchange
- Improving performance by
bypassing potential traffic bottlenecks
At the same time as traffic flow is shifting toward public and
private peering, as explained in the ATLAS report, companies are
scaling their operations to keep pace with the continued rapid
growth of IP traffic volume. Cisco Systems predicts IP traffic in
North America will almost triple over the next three years from
5,300 petabytes (PB) per month in 2010 to 13,400 PB/month in 2013.
This growth is fueled by the rapid adoption of bandwidth intensive
applications including Internet video, gaming, file sharing,
software as a service business applications, and mobile data and
Internet.
The need to scale peering operations to keep pace with vigorous
expected traffic growth prompted a number of Switch and Data’s
customers to ask the company to establish a PAIX Internet exchange
in Toronto and rollout the same highly scalable, mission critical
capabilities in Canada that Switch and Data offers on its PAIX
Internet exchanges in key markets like the San Francisco Bay Area
and Metro New York in the United States. PAIX Toronto will offer
customers 24x7 monitoring and support, plus a growth path for their
peering and interconnection needs that exceeds the scalability of
other peering options in Toronto, including the availability of
10GigE and aggregated multiple 10GigE ports. Aggregated 10GigE
ports provide PAIX peering customers the ability to aggregate
multiple 10GigE PAIX ports to achieve from 20GigE up to 80GigE
bandwidth using a single IP address.
"We are pleased to see Switch and Data roll out its well
regarded PAIX Internet exchange in Toronto," said Turker Sokullu,
Chief Executive Officer of Canadian managed service provider
SoftCom Inc. "Customers trust us to host their corporate email,
websites and e-commerce products and expect the highest level of
service with no downtime. By working with a leader in Switch and
Data, we are able to give our customers the reliable services they
need today, and prepare for the future with a proven best in class
partner.”
Switch and Data has located its PAIX Toronto Internet exchange
within its existing 151 Front St, data center which is a highly
interconnected, network-centric site in Toronto’s leading carrier
hotel. The building is also noteworthy for its environmentally
friendly Deep Lake Water cooling infrastructure which reduces
energy consumption by up to 90% compared with traditional air
conditioning and also results in reduced green house gas emissions.
PAIX Toronto brings a highly-scalable, mission critical Internet
exchange to Toronto which offers capabilities unmatched by
alternatives in the market. These advantages include:
- Aggressive SLA’s with a 99.999%
availability commitment
- 24x7 support
- Proactive network operations
center (NOC) monitoring of system performance
- Customer ability to monitor
traffic stats and sFlow through the Customer OneSM portal
- Port speeds from 100mpbs- 10GigE
– including multiple 10GigE port aggregation up to 80GigE
- Route Server
- Public and Private peering via
VLAN’s
- Support for IPv4 and IPv6
- Deep industry knowledge and 10+
years of world class IX operations expertise
“Demand for video and new commercial applications is driving
exponential Internet traffic growth across North America,”
explained Ernie Sampera, Senior Vice President of Marketing for
Switch and Data. “We are excited about our investment to add scale
to the Internet exchange fabric in Toronto. Network-centric
businesses in Canada’s leading Internet market will be able to rely
on PAIX’s well known operational excellence, higher capacity port
speeds, market leading SLAs, and customer driven operating staff to
help them scale their peering capabilities to evolve and accelerate
their Internet services.”
Toronto is the major communications hub for the Canadian market
and serves as one of the main aggregation points for cross-border
Internet traffic between Canada and the United States. Canadian
Government statistics rank Toronto as the third largest metro area
in North America, by IT company concentration, behind the San
Francisco Bay Area and New York. Switch and Data supports the
interconnection requirements of high-tech companies by providing
the broadest footprint of sites in key North American
communications hub markets such as Toronto, Buffalo, Chicago,
Dallas, Miami, New York, San Francisco, and Seattle.
Individuals who would like to learn more about PAIX Toronto are
invited to join Switch and Data’s Toronto peering event at The
Academy of Spherical Arts, One Snooker St. (formerly 38 Hanna
Avenue) from 6-9pm on Wednesday, March 31. Learn more about the
event and RSVP here.
About Switch and Data
Switch and Data is a premier provider of network-neutral data
centers that house, power and interconnect the Internet. Leading
content companies, enterprises and communications service providers
rely on Switch and Data to connect to customers and exchange
Internet traffic. Switch and Data has built a reputation for
world-class service, delivered across the broadest colocation
footprint and richest network of interconnections in North America.
Switch and Data operates 34 sites in the U.S. and Canada, provides
one of the highest customer satisfaction scores for technical and
engineering support in the industry, and is home to PAIX® — the
world's first commercial Internet exchange.
Important information about Switch and Data is routinely posted
to the investor relations section of the company's website
www.switchanddata.com. For copies of all Switch and Data press
releases and SEC filings, please visit the website. To
automatically receive Switch and Data financial news by email,
please visit the website and subscribe to Email Alerts. Investors
are encouraged to check Switch and Data's website frequently to
access the most up-to-date information.
Switch & Data Facilities Company (MM) (NASDAQ:SDXC)
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