DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
15 2월 2024 - 11:05PM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future, today
announced a partnership with DISH Media (NASDAQ: SATS) that allows
SLING TV to tap into PubMatic’s supply path optimization
partnerships to access premium demand via private marketplace
deals.
SLING TV and PubMatic’s new partnership comes as more consumers
seek ad supported streaming providers as a primary means for
engaging with TV content. According to Insider Intelligence,
virtual multichannel video programming distributor (vMVPD)
viewership is expected to rise by over 40% since 2020, reaching 42
million U.S. viewers in 2024, while traditional pay TV viewership
declined by more than 30% over the same period. To enable brands to
best engage this growing audience, DISH Media will pass valuable
content signals in the bid stream, such as genre or network,
enabling advertisers to improve targeting and campaign ROI.
The partnership enables DISH Media to access PubMatic’s growing
list of supply path optimization partners, which collectively make
up over 45% of all activity on the PubMatic platform. This is
another avenue for advertisers to access premium ad inventory on
SLING from a leading sell-side technology provider, including
high-quality content and desirable audience segments that are often
exclusive or restricted to select advertisers.
"We are strategically expanding our partnerships with SSPs to
amplify scale and flexibility for our buyers,” said Andrew Tint,
head of programmatic partnerships, DISH Media. “Transparency
remains a core focus, and in this pursuit, we are excited to
announce PubMatic as our newest partner. With an extended SSP
footprint, we are providing buyers with unparalleled flexibility,
empowering them to make purchasing decisions that align seamlessly
with their strategic goals.”
Brad Stockton, senior vice president of video innovation at
dentsu added, “DISH Media and PubMatic’s partnership will create
more opportunities for advertisers to be in front of the right
audiences during major seasonal advertising periods while accessing
valuable targeting signals to improve ROI. We are excited to be
partnering with them to bring more innovative solutions to clients
and build on our advertising supply chain.”
PubMatic’s buyers will now have access to premium programming on
SLING, plus a diverse range of live sports content with channels
like ESPN, NFL Network, FS1, TBS and TNT. Major global sporting
events including the Paris Summer Olympic Games and Copa America in
the U.S., will account for a significant boost in ad spending in
2024. In search of performance amidst ongoing structural changes to
the digital ad market, advertisers are expected to look towards
programmatic CTV that combines the precision targeting of digital
with the prestige user engagement of traditional TV.
“This year is shaping up to be a monumental year for CTV
advertising as targeting signals disappear from other digital
channels and the political season drives increased live TV
viewership,” said Nicole Scaglione, VP, CTV/OTT and Online
Video at PubMatic. “We are excited to partner with DISH Media
to offer our advertisers access to the valuable inventory on SLING
and enable them to tap into rich targeting signals to drive their
campaign objectives.”
About PubMatic:PubMatic (Nasdaq: PUBM) is an
independent technology company maximizing customer value by
delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital
content creators across the open internet to control access to
their inventory and increase monetization by enabling marketers to
drive return on investment and reach addressable audiences across
ad formats and devices. Since 2006, our infrastructure-driven
approach has allowed for the efficient processing and utilization
of data in real time. By delivering scalable and flexible
programmatic innovation, we improve outcomes for our customers
while championing a vibrant and transparent digital advertising
supply chain.
About DISH Media:DISH Media provides
advertisers with intelligent solutions to efficiently maximize
exposure to desired audiences across DISH TV and SLING TV while
safeguarding consumer personal information. Through innovative
platforms like addressable targeting and programmatic buying,
viewer measurement tools and access to custom audiences on DISH TV
and SLING TV, advertisers employ data-driven, demographically
targeted buys that enhance their national media campaigns. Visit
media.dish.com. DISH Media is an indirect subsidiary of EchoStar
Corporation (NASDAQ: SATS).
Press Contact:Broadsheet Communications for
PubMaticpubmaticteam@broadsheetcomms.com
EchoStar (NASDAQ:SATS)
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EchoStar (NASDAQ:SATS)
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