RealPage To Acquire G5, Leader in Real Estate Marketing Optimization
21 7월 2021 - 5:00AM
Business Wire
RealPage, Inc., a leading global provider of software and data
analytics to the real estate industry, today announced that it has
entered into a definitive agreement to acquire G5 Search Marketing,
Inc. (“G5”), a leading pure-play provider of digital marketing,
advertising and analytics solutions to the real estate sector.
RealPage plans to combine G5’s industry-leading solutions with its
end-to-end real estate platform, significantly accelerating
RealPage’s vision for marketing optimization and ultimately a
better renter experience for its customers. The transaction is
subject to customary closing conditions and is expected to close
during the third quarter of 2021.
G5 serves over 8,300 sites and has a strong presence in
Multifamily, Senior Living and Self-Storage. Since its founding in
2005, G5 has invested in a data-driven SaaS platform that leverages
machine learning to automate marketing decisions and customization
at scale. Customers deploy G5 to increase property performance,
reduce tenant acquisition costs and minimize friction in the renter
experience, driving higher net operating income.
“We are seeing a significant transformation in marketing as our
customers transition from a focus on lead generation to optimizing
the overall renter experience,” said Steve Winn, CEO of RealPage.
“This requires forward thinking to both measure and optimize the
ROI of the renter journey for our customers. RealPage has been at
the forefront of innovation in this arena, enhanced by our
acquisition of LeaseLabs in 2018. G5 will help us take this a step
further. Their AI / ML-driven decisioning engine leverages the data
platform to automatically optimize marketing strategies and drive
significantly greater operating efficiencies at the PMC level.”
Winn continued, “We are thrilled to join forces with the G5 team
and welcome them to the RealPage family. Over the past 15 years, G5
has built an exceptional reputation in the industry, an incredible
team of technologists, engineers and marketers, and a rich culture
that will perfectly complement what we have built at RealPage.”
Dan Hobin, CEO and Founder of G5, added, “We are extremely
excited to kick off the next chapter of G5, and the timing has
never been better. The industry is undergoing a massive
transformation, and it is time for the next generation of marketing
platforms and capabilities. Together with RealPage, I believe we
will be a powerhouse in the sector and will set the standard for
renter experience and marketing optimization for years to
come.”
RealPage plans to retain G5’s employees and operations in Bend,
Oregon.
About RealPage
RealPage provides a technology platform that enables real estate
owners and managers to change how people experience and use rental
space. Clients use the platform to gain transparency in asset
performance, leverage data insights and monetize space to create
incremental yields. Founded in 1998 and headquartered in
Richardson, Texas, RealPage currently serves over 19 million units
worldwide from offices in North America, Europe and Asia. For more
information, visit RealPage.com.
About G5
G5 is a leading digital marketing software and services platform
for multifamily properties. G5’s mission is to empower clients to
outsmart and outperform their competition through smarter
marketing, unmatched marketing technology, and a deep bench of
talent that puts marketing performance first. Founded in 2005, G5
currently provides marketing solutions for more than 8,300 sites
throughout the U.S. and Canada. Based in Bend, Oregon, G5 is backed
by private equity investor PeakEquity Partners. Learn more at
GetG5.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210720006162/en/
RealPage Communications Steve Calk Media@RealPage.com
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