Reborn Hosts Coffee Tasting and Marketing Event in Florida During Formula 1 Miami Grand Prix
23 5월 2023 - 9:31PM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee
,
hosted a unique coffee tasting and marketing event in the Miami
Design District during the Formula 1 Miami Grand Prix that took
place May 5-7, 2023.
The coffee tasting marked the first time Reborn
has staged a marketing event on the East Coast, an initiative
fueled by plans to expand into this market through Miami, a gateway
to an international community.
Reborn teamed up with Brugal Rum to craft a
unique assortment of coffee and rum beverages at the event, which
took place at the Miami Design District. Guests enjoyed the
distinct combination of Reborn Coffee's Ready-to-Drink (RTD) cold
brew coffee and Brugal 1888 Rum, presenting an innovative way to
enjoy all the flavors. The success of the event aligned with the
rising trend of mixologists creatively fusing coffee with spirits.
As a tribute to the Miami Grand Prix taking place during the event,
limited edition racing helmets were showcased from the artist
Menchaca.
A video from the event is available here.
“The dynamic vibe in Miami is unlike that of any
other North American city, and the local coffee culture is a vital
part of that vibrancy,” said Jay Kim, Chief Executive Officer of
Reborn. “With our focus on the opening of new U.S. and overseas
locations, joint R&D projects, B2B marketing expansion and new
product launches, this event was a unique marketing and branding
event bringing together several of those initiatives for Reborn. We
are actively conducting due diligence and seeking differentiated
and prime locations such as Miami that will serve as strategic
footprints in these new markets, preparing us for additional
expansion.”
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recently filed Annual Report on Form
10-K, which can be found on the SEC’s website at www.sec.gov. Such
risks, uncertainties, and other factors include, but are not
limited to, the Company’s ability to continue as a going concern as
indicated in an explanatory paragraph in the Company’s independent
registered public accounting firm’s audit report as a result of
recurring net losses, among other things, the Company’s ability to
successfully open the additional locations described herein as
planned or at all, the Company’s ability to expand its business
both within and outside of California (including as it relates to
increasing sales and growing Average Unit Volumes at our existing
stores), the degree of customer loyalty to our stores and products,
the impact of COVID-19 on consumer traffic and costs, the
fluctuation of economic conditions, competition and inflation. We
urge you to consider those risks and uncertainties in evaluating
our forward-looking statements. We caution readers not to place
undue reliance upon any such forward-looking statements, which
speak only as of the date made. The Company undertakes no
obligation to update these statements for revisions or changes
after the date of this release, except as required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
A photo accompanying this announcement is available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/66a33223-68d8-4067-8cd0-4bf3a7807eb3
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