The second Solitaire Grand Harvest spot
featuring Sarah Jessica Parker
showcases the famous New Yorker as she debates her next
move
HERZLIYA, Israel, April 1,
2024 /PRNewswire/ -- Fans of Playtika's
Solitaire Grand Harvest are in for a treat as the #1 highest
grossing Solitaire game in the U.S.* is launching a brand new
television spot with award-winning actress and producer
Sarah Jessica Parker. The thirty
second spot will run nationwide in the
United States and features Parker's signature charm as she
showcases her genuine enthusiasm for Solitaire Grand Harvest.
Filmed in New York City, the
new spot features Parker in her iconic blue heels facing a
Grand dilemma as she debates her next move in the fun and
challenging mobile game, only to realize she's holding up an
elevator full of people in her Manhattan apartment building! Parker's
excitement over the farm-themed game developed by studio Supertreat
GmbH is sure to come through to fans new and old.
Sarah Jessica Parker
said:
"Every time I step into the world of Solitaire Grand
Harvest, it's like diving into a new adventure. Playtika's
masterful mobile game gives me and millions of other players the
chance to immerse ourselves in the challenge of the game. I'm
grateful for the opportunity to collaborate with Playtika once
again on this new spot and hopefully enable new players to
experience Solitaire Grand Harvest for themselves."
This is the second spot in Sarah Jessica
Parker's year-long campaign with Solitaire Grand Harvest.
The actress made her debut as a spokesperson for the mobile game in
December 2023 when Playtika released
a series of star-studded campaigns featuring Parker's spot for
Solitaire Grand Harvest alongside Drew Barrymore for Bingo Blitz,
Jason Alexander for the official
World Series of Poker (WSOP) app, and Ty
Pennington for Caesars Slots.
Nir Korczak, Chief Marketing
Officer at Playtika said:
"Sarah
Jessica Parker's timeless elegance and iconic style make her
the perfect fit for Solitaire Grand Harvest, enhancing the brand
and the gaming experience. As a fashion icon, Sarah Jessica naturally appeals to a diverse
audience, driving increased engagement and excitement for the game.
Just as Sarah Jessica Parker has
curated her impeccable wardrobe, Solitaire Grand Harvest captivates
players with a delightful blend of trials and triumphs, offering an
immersive experience filled with excitement and gratifying
rewards."
Solitaire Grand Harvest is available to download for free
on the App Store and Google Play (in app purchases available).
About Solitaire Grand Harvest®
Solitaire Grand Harvest
is the top Solitaire game in the U.S.*, with hundreds of thousands
of daily players across multiple platforms. Solitaire Grand
Harvest, developed by Supertreat GmbH, allows its community to
experience the fun side of farming as they grow and harvest crops,
build and design their personal farm and progress through thousands
of challenging Solitaire levels. The game provides high value
content, and players are constantly exposed to new features and
provided with the opportunity to connect with other members of the
Solitaire Grand Harvest community online.
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK)
is a mobile gaming entertainment and technology market leader with
a portfolio of multiple game titles. Founded in 2010, Playtika was
among the first to offer free-to-play social games on social
networks and, shortly after, on mobile platforms. Headquartered in
Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide.
*According to App Annie,
Solitaire Grand Harvest is the highest grossing Solitaire game in
the U.S. from January 2023 –
December 2023.
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SOURCE Playtika Holding Corp
